Yves Gaboriault joins Alexander & Preston, a warranty and captive insurance risk management firm that drives value across the product life cycle, as Director of Asia Pacific. Gaboriault brings more than 20 years of sales management and leadership experience in the construction and heavy equipment industries in Asia, Africa and North America. He will support Alexander & Preston’s growing client base of U.S. and multinational companies with operations in Southeast Asia. Read a release on the announcement.


The word concierge has often been perceived as a luxury especially for wealthy individuals buying superyachts and living in expensive mansions but this stereotype does not strictly ring true.


The concierge industry is no longer just a luxury service anymore. In fact, it’s a remedy for millennials to balance out their personal and professional lives.


Employers can offer a dedicated team or outsourced concierge companies to assist with a range of lifestyle focused services, to their employees across the board.


These services normally fall under three categories:


Personal – gift sourcing, organising a cleaner, health, beauty and fitness assistance,

Social – sourcing and booking any tickets or restaurant reservations &

Travel – researching the best personalised holiday package, booking flights and accommodations or customized holiday planning.


For example, a high salaried executive who works long hours in sectors such as financial services, may require more time-saving services such as gift sourcing or tailored holiday bookings. However, employees who work at retail stores or F&B industries might be more interested in concert tickets and events.


The question is – Why are we not implementing concierge into our employee benefits when all these big industry players are doing it for greater productivity and efficiency?


Georgiana Verdonk-Sim

Vice President, Asia, Be Found Online Singapore


For B2B companies, website lead generation remains one of the most difficult and ever-changing challenges.


According to HubSpot’s State of Inbound 2018 report, generating traffic and leads is the top marketing challenge for 61% of survey respondents – well over half – and ranks as the top marketing challenge for businesses across every region: North America, Australia and New Zealand, South East Asia, Latin America and Europe, the Middle East and Africa.


Getting a grasp on B2B website lead generation strategies is crucial for businesses if they are to succeed, but with the digital landscape rapidly changing and new digital channels being added to the marketing mix – what strategies should B2B companies turn to in order to generate qualified leads?


In this blog, we’ll discuss seven of the top website lead generation strategies B2B companies can use in 2018 – and beyond.


  1. Search engine optimisation

SEO is pretty much the cornerstone of any website lead generation strategy. A well-defined SEO strategy, one which includes long-tail keywords relevant to your industry with low competition and high search volumes, will help you to create a website that generates organic traffic and ranks well over time.


It’s also important to note that unlike other marketing methods which require some form of financial investment, SEO is free and can drive targeted traffic to your website.


But you also need to keep at it. SEO is constantly changing and influential search engines like Google revise their algorithms on a regular basis. Even the most experienced SEO professional has difficulty keeping up but the returns justify the investment.


If you create high-quality content that is optimised for specific keywords relevant to the products or services that you provide, you can rest assured that when people search for those keyword terms and find your product or service pages, they are interested in what you have to sell.


  1. Content marketing

Blog content creation is the second most important priority for B2B companies in 2018 – just behind growing SEO/organic presence.


Statistics from the Content Marketing Institute (CMI) reveal that content marketing generates over three times as many leads as Outbound Marketing and costs 62% less; generates three times as many leads as paid search marketing per dollar spent; and small businesses with blogs get 126% more lead growth than small businesses that don’t!


And content marketing isn’t just confined to just the written word. Video marketing (a form of content marketing) is also rapidly on the rise and being utilised by a number of B2B companies to build interest and generate leads. HubSpot’s State of Inbound 2018 report revealed that the top content distribution channels B2B companies expect to add over the next 12 months are YouTube, professional networks such as LinkedIn and Xing, and Facebook video – showing that content marketing is well and truly going interactive.

It’s a cost-effective measure. The financial investment required to start with content marketing is relatively insignificant but the returns are tremendous. For any business looking to generate high-quality leads it must be part of the marketing mix as it’s essential for any B2B website lead generation strategy.


  1. Marketing automation

To be successful at digital marketing, you need to be able to scale and automate your efforts. The digital marketing sphere continues to grow and new marketing channels are added to the mix on a monthly basis. It’s highly impractical for any marketing agency to manage every marketing activity manually as some simply take too much time.


Lead engagement, for example, is one of the major time consumers for marketers and salespeople. Fortunately, this process can be intelligently automated by the marketing automation systems that exist today. The advantage of using some form of marketing automation for lead management is that it will never forget to keep in touch with contacts or to move them to the right salesperson when they meet lead qualification criteria.


In addition, more sophisticated marketing automation platforms include workflows to help with the lead nurturing process. A challenge that many marketing agencies have is not just generating leads – but also nurturing those leads to a point where they are ready to buy. Using marketing automation you can develop workflows that send leads content or timely interactions to provide value based on how they interact with your website and content.

Using marketing automation it becomes possible for a small marketing team of two or three to operate in the same fashion as a large business, as well as generate qualified leads in the process.


  1. Calls-to-action and gated content

Even if you drive interested parties to your website, without calls-to-action (CTAs) or landing pages, you are essentially relying on website visitors clicking the ‘contact us’ button to convert. In this day and age, the chances of a prospect pressing the ‘contact us’ button on their first visit to your website are slim to non-existent.


Most of the people arriving on your website will be looking to find out more about your business, the products and services it offers and why it’s the best solution to their problem. To research your business, they will read content – blogs, eBooks, case studies, research papers, white papers, product sheets, pricing documents and much more – to inform themselves and make an educated decision.


On that basis, your website needs to be equipped with varied but informative content assets (such as those outlined above) and you must include CTAs across your website to drive website visitors to these assets – as it’s highly unlikely that a website visitor will go directly to your resources page.


However, you also need to qualify just how interested your website visitors are. Simply giving away your content assets will not help you to ascertain the value of a website visitor. Instead, you should lock your high-quality content assets (eBooks, case studies, white papers, research papers, product sheets, pricing documents, reviews and others) behind a form hosted on a landing page. Website visitors click on your CTAs advertising specific content offers, arrive on a landing page for the offer in question and, to receive it, need to fill in the form on the landing page, giving you their information in the process.


Using this approach, you can obtain information on your website visitors and determine just how interested they are. You then nurture the leads you generate by using other CTAs and driving those leads to other relevant content to move them further into the buyer’s journey and nurture them until they show the signs of being ready to buy.


  1. Social media marketing

Don’t underestimate the power of social media. Channels like Twitter, LinkedIn, Facebook, Google+ and even Instagram are being used by a number of B2B companies to generate qualified leads.


Social channels remain an incredibly easy (and cost-effective) way for businesses to grow their influence and brand awareness, as well as establish a community of people interested in what they do. Professional channels – particularly LinkedIn – provide a great platform for businesses to promote their content (especially gated content) to a wider audience. Most social media channels are free so all it requires is a little time and effort.


Furthermore, unlike other methods of marketing, social media allows for two-way conversation, conversation that is far more natural and personal. Ensure you optimise your social media profiles for website lead generation (include a link to your website, a relevant content offer and other ways to get in touch) and be active on the platform! In terms of content distribution, you should always be trying to provide value to your following – this means less about you and more about the things your audience are interested in and need help with.


Over time, as you grow your following and drive people back to your website using content promoted on social media channels, you will generate qualified leads – people interested in what you do.


  1. Lead flows

As a HubSpot user, we have access to what is called ‘Lead flows’. Lead flows allow us to create and customise what are essentially pop-up or slide-in lead capture forms. Unlike pop-ups that distract you the moment you connect to a website, however, lead flows can be configured to show up after a certain condition has been met or after a specified duration of time, ensuring that the user experience is not interrupted.


In essence, we use lead flows to move website visitors further into the buyer’s journey without interrupting their experience. If a website visitor is reading a page on B2B website lead generation strategies, for example, we could set up a lead flow to advertise an eBook called ‘Developing a lead-generating website in 2018’ after the visitor reaches the middle of the page.


Using such an approach, we can engage with leads that would have otherwise left our website without converting. It’s easy to implement and can increase the number of leads you generate considerably.



  1. Chatbots

Modern customers – your prospects – want answers and they wanted them yesterday. The quicker a business can supply an answer to a question, the greater the sentiment a customer has for that business.


The Internet has made it incredibly easy for customers to find the information they want, when they want it – and that puts a massive onus on businesses, i.e. you, to deliver the answers they want at the right time.


Of course, for some businesses, particularly small and medium-sized businesses (SMBs), responding to customer queries in real-time can be difficult without a dedicated customer service team. Large business enterprises have no problem; someone on the customer service desk is there 24/7 to answer any and all potential questions.


However, failing to respond to a customer enquiry in a timely fashion could result in a lost sales opportunity, so SMBs need to have tools in place to streamline the communication process and make it easy for website visitors to self-educate.


So, one thing that many B2B websites are implementing to help in regard to this is a chatbot. It’s all about convenience and providing a service as and when the customer needs it. Through chatbots and real-time chat, B2B companies are able to connect with customers at their point of need and provide them with the information they need to make informed purchase decisions.


As a result of such solutions, SMBs are able to scale their operations and engage with more and more prospects on a routine basis – something that was previously unmanageable. Chatbots allow businesses to retain website visitors and nurture leads through the delivery of information in a timely manner, allowing salespeople to focus on what they do best: selling and get in touch with leads when they show the symptoms of being ready to talk.


Marketing is always changing and for you to be successful at it you need to be employing the latest website lead generation strategies. If you want help generating more qualified leads for your business, please get in touch to find out how we can help you.



In a digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highest level recorded in PwC’s bi-annual survey of economic crime.


PwC’s Global Economic Crime and Fraud Survey examined over 7200 respondents from 123 territories, of which 118 were from Singapore. This year’s report highlights that fraudsters continue to use opportunities and control gaps created by rapidly changing business environment and technological sophistication.


Read the full report here.

CJ Hwu

Director, Government Affairs Asia Pacific, Wiley


Motivated by stories of shattered screens on phones and other electronic devices, Dr. Madhu Bhaskaran set out to make unbreakable glass. It turns out the technology she developed has a number of uses beyond what she originally intended, and for this she was awarded the 2018 APEC Science Prize for Innovation, Research and Education (ASPIRE), announced last week at policy development meetings in Port Moresby, Papua New Guinea.


Dr. Bhaskaran’s work has practical, potentially life-saving applications that could help in the fight against skin cancer, detect dangerous gases in mines, and create “smart” contact lenses that can analyze tears for biomarkers, creating real impact on the future of healthcare.


An Associate Professor at RMIT University in Australia, Dr. Bhaskaran was selected from a group of 13 nominees, each nominated by one of the APEC member economies under the 2018 ASPIRE Prize theme, Smart Technologies for Healthy Societies. Nominees, all under 40 years of age, were considered based on their commitment to both excellence in scientific research as evidenced by scholarly publication and cooperation with scientists from other APEC economies.


“This is an exciting and fast-developing field of research which could have far-reaching implications in healthcare and enable people to age well and age productively,” said Dr. Bhaskaran.


Dr. Bhaskaran said it was fantastic to receive international recognition for her work and paid tribute to her team in the Functional Materials and Microsystems Research Group.


“It is certainly not a one-woman show. All credit goes to my team of hardworking and highly motivated researchers who share my vision of translating groundbreaking research discoveries into devices which can be used to positively impact lives.”, she said.


US Ambassador to Papua New Guinea Catherine Ebert-Gray echoed the importance of collaboration in her remarks at the award ceremony, emphasizing that the reason ASPIRE exists goes beyond the academic achievements of individuals. “The science community knows that we are stronger together,” she said. “Cooperation, especially cooperation across APEC, allows for different perspectives on issues which spawn innovative solutions.”


Ambassador Ebert-Gray noted it is especially inspiring to see young female scientists nominated. “The women leading the next generation of science deserve a special shout-out for their leadership and accomplishments as we work together to encourage more women to enter the exciting world of science and technology.”


Dr. Bhaskaran said there are many challenges facing young researchers like herself. “You’re trying to do too many things at the same time. It’s a balancing act trying to establish career stability and dealing with family pressures. And especially as a woman, not only is there a career clock, there is also the biological clock.”


So what advice would she give young researchers? “Say yes to everything, so you’ll know what to say no to later.” Though, Dr Bhaskaran admits she still says yes more often than not.


She added that it is also important to understand industry partners, because they can help bring research out of labs and into the real world to the benefit of society. As evidence of this, she was contacted by private sector companies and government ministries after news of her research was released because they could see the possibilities of her discovery.


For her achievement, Dr. Bhaskaran was awarded a prize of US $25,000, co-sponsored by Wiley. Because her five-year-old son wants to be a zoologist (at the moment), and loves to travel, she is considering using some of the prize money to take him on a safari to Africa.


Photo 1.jpg

ASPIRE Prize winner Dr. Madhu Bhaskaran and Hon. Pila Niningi, Minister for Higher Education, Research, Science & Technology, Papua New Guinea


ASPIRE group photo-smaller.jpg

From left: Mr. Warren Hauck, Director, APEC Trade and Investment Section, Department of Foreign Affairs and Trade, Australia, Ms. Catherine Ebert-Gray, US Ambassador to Papua New Guinea, Solomon Islands, and Vanuatu, Mr. Brad Fenwick, Elsevier, ASPIRE Sponsor, Dr. Madhu Bhaskaran, ASPIRE 2018 Winner,Ms. CJ Hwu, Wiley, ASPIRE Sponsor, Hon. Pila Niningi, Minister for Higher Education, Research, Science & Technology, Papua New Guinea


Click here for full article.


Photos credit: Elijah Diulo

AmCham Members Invited to Visit NS ICT At SAF Camps


Ever wonder what goes on inside our Singapore Armed Forces (SAF) Camps and what National Servicemen (Nsmen) do during their In-Camp-Trainings (ICT)? As part of ongoing efforts by the SAF to reach out to employers of NSmen, the Singapore Ministry of Defence (MINDEF) invites AmCham members to the Employers’ Visits of Army and Navy ICT camps on October 30 and November 15, respectively.


Employers’ Visit to 93 Combat Service Support Battalion (CSSB) on NS ICT @ Sungei Gedong Camp:

Date: October 30

Time: 3PM – 6:30PM

Highlights: Short engagement with Senior Minister of State for Defence Dr Mohamad Maliki bin Osman. Viewing of CSS activities – Helicopter Medical Evacuation, Water Sourcing tasking and Maintenance tasking.


Employers’ Visit to Base Defence Squadron @ Changi Naval Base:

Date: November 15

Time: 12:30PM – 4:30PM

Highlights: Handling the various weapons used by base command. Viewing the activation of RSN’s Rigid-hulled Inflatable Boat (RHIBs) and get a chance to go on board the RHIBs.


Kindly RSVP your interest for the either or both visits to li_peishan@mindef.gov.sg or peck_kong_wah@mindef.gov.sg by October 1.

AmCham members are invited to the first ever Gala Dinner hosted by the Special Olympics at the Grand Copthorne Hotel on December 5. The ultimate goal of the Special Olympics is to end discrimination against people with intellectual disabilities (ID) both on and off the playing field. Activities focus on empowering people with ID through sport, providing the impetus for them to reach their full potential whilst challenging the communities in which they live to change their perceptions of people with ID and create a more inclusive society.


Over 1,000 athletes and partners from the Asia Pacific region will get the chance to compete and demonstrate what they are capable of on the biggest stage possible at the 2019 Special Olympics World Summer Games in Abu Dhabi, UAE. The Special Olympics Asia Pacific’s (SOAP) inaugural Gala Dinner will serve as a celebration of what Abu Dhabi represents and what Special Olympics athletes from across 33 countries can achieve when given the platform and the opportunity.


Any contribution towards the Gala Dinner will be used to support SOAP’s extensive range of programs in sport, health, and education, as well as our efforts to ensure as many athletes as possible get their chance to compete in the UAE next March.


To register, complete the attached form. For more information about the event or sponsorship opportunities, contact Catherine Ho at cho@specialolympics.org or +65 9670 9029.


For more information about the Special Olympics Asia Pacific, click the links below:



Ascendas-Singbridge Group today announced that it has acquired a portfolio of 33 high-quality office properties three cities in the United States – Portland, Raleigh and San Diego, marking our first foray into the US market. This acquisition strengthens Ascendas-Singbridge’s international presence while diversifying its portfolio geographically and marks another key milestone in the expansion of our overseas interests. Overview of acquisition below:


  • With a total net lettable area of approximately 3.3 million sq. ft., the properties are built on freehold land and are centrally located near major freeways, airports and mass transit, retail outlets and amenities.
  • The Portfolio has a high occupancy rate and provides business space solutions to high-profile and quality tenants (such as Nike and Oracle) which are well-diversified across industries including technology, internet, aerospace and biotech.
  • Supported by strong cash flow from a diversified and high-quality tenant base, the Portfolio is expected to generate stable returns and long-term growth.


Ms He Jihong, Chief Investment Officer of Ascendas-Singbridge Group, said: “This acquisition is in line with the Group’s strategy to widen our footprint in deep and mature markets such as the US and Europe. Strategically located in concentrated clusters across three high-growth and technology-centric submarkets, the Portfolio provides significant scale to tap on key growth drivers in the US economy. We focus on locations with favourable long-term fundamentals and will continue to seek out opportunities that will allow us to benefit from advances in science, technology and innovation in the future economy.”





The Government of Tamil Nadu, India, in collaboration with Enterprise Singapore, Ascendas-Singbridge, Singapore Business Federation (SBF) and CII are pleased to present the Seminar on “Investment Opportunities in Tamil Nadu”.


Tamil Nadu and Singapore have long standing relations with strong cultural and business linkages. Tamil Nadu is India’s second largest state economy with an average annual economic growth of 9%. It is an important manufacturing centre and has an ecosystem of developed industries, including biopharmaceuticals, software development, food processing and textiles. As a favoured foreign investment hub, Tamil Nadu houses the presence of global MNC’s such as Ford, BMW, Hyundai, Dell, Samsung, BASF and many more. With four major and 44 minor ports, it serves as an important gateway to Southeast Asia.


Mr. M Sampath, Minister of Industries in Tamil Nadu will be at the seminar and this is a rare chance to meet him and his delegation on a one to one basis to discuss business and collaboration opportunities.


We invite you to join us in this seminar to learn more about business and investment opportunities in Tamil Nadu.



Time Programme
9.00 – 9.30 Registration
9.30 – 9.35 Welcome remarks by ESG
9.35 – 9.55 Key Note Address – Hon. Minister Govt. of Tamil Nadu
9.55 – 10.30 Presentation – Guidance Bureau on Investment Opportunities in Tamil Nadu
10.30 – 10.50 Presentation – Ascendas-Singbridge & OneHub Chennai
10.50 – 11.10 Presentation – Investor Company in Tamil Nadu – Yamaha Music India
11.10 – 11.30 Panel Discussion –

Tamil Nadu – A World of Opportunities. Forward Trends in Doing Business

11.30 – 11.45 Q&A
11.45 onwards End of Programme. Networking & High Tea
11.45 – 13.30 One-to-one Company meetings with Govt. of Tamil Nadu
*Programme subject to changes.



Register Today!


Date: 21 September 2018
Time: 09:00 am – 11:45 am (registration commences at 09:00 am)
Venue: Enterprise Singapore Little Red Dot 230 Victoria Street #10-00
Bugis Junction Office Tower Singapore 188024
Fee: Complimentary for Registered Guests


Please indicate if you’d be interested in the one to one networking session with Minister Sampath.


By Karen Reddington

President, FedEx Express Asia Pacific


Against a background of healthy growth for Asian SMEs, an important milestone has been reached in the evolution of global trade patterns.


The role of small and medium-sized enterprises (SMEs) to Asia’s economies is continually underestimated. News reports focus on public companies and their financial results. Global giants and emerging “unicorns” grab the headlines and our imaginations. Yet SMEs account for the majority of employment across the region, and substantial proportions of economic output, ranging from 37% in India and 45% in Singapore to 60% in China, according to the Asian Development Bank[1].


So, when SME trade trends shift, it makes an important economic difference. Such a change is happening now, as revealed by FedEx Express’ annual APAC SME Research Report*. For the first time, the proportion of SMEs that export beyond Asia exceeds the proportion who export only to countries within the region. For Asian SMEs, the world is now truly their oyster.


Overall, the number of SMEs exporting beyond Asia is up 254% over four years. Trade within the region now accounts for more than half (53%) of export revenues, compared to 42% in 2016. Global exports have become more valuable too: the average annual revenue generated by exports beyond the region is US$641,000, 13 percent higher than the comparable average value of exports within the region.


China has the highest proportion of exporting SMEs that sell to markets beyond Asia (83%), closely followed by Malaysia (82%) and Vietnam (80%). Even in Japan, the region’s most developed domestic economy, two-thirds of SMEs that export sell their goods and services outside of Asia, up from under half (48%) in 2016.


Import patterns are shifting too, again trending toward globalization. Nearly half (46%) of Asian SMEs are sourcing materials internationally. Among these SMEs, 68% import from within APAC, while 62% import from other regions, up from just 26% three years ago.


Diversification mitigates threats to globalized SME trade


Sustained increases in overall global trade since the formation of the World Trade Organization in 1995 have recently been threatened by a resurgence of protectionist sentiment. Barely a week goes by without new fears being stoked about looming trade wars and widespread, punitive tariffs.


Yet Asian SMEs are optimistic about exports. Almost four out of five (79%) Asian SMEs surveyed believe that they will maintain or increase their imports from other regions in the next 12 months. More than 40% of SMEs believe that their exports beyond Asia will grow, up from 23% two years ago. Why so cheerful?


One compelling answer is that Asian SME export markets are highly diversified, reducing dependence on any one export region or market.


The United States’ position as the world’s most important economy is not reflected in the exports of Asian SMEs. Perhaps surprisingly, the most important destination outside the core of Asia Pacific region for SME exports is now Central and South Asia, with 37% of Asian SMEs exporting to it. Next is Europe, at 33%, while the US is only the third most important market, at 24%. Patterns vary by country, but the US isn’t the top export destination for SMEs in any country surveyed, and breaks into the top two only in Japan, the Philippines and Vietnam.


Technology levels the playing field


Without extensive international resources and large export departments, Asian SMEs have always been at a disadvantage in terms of global trade compared with their larger counterparts. It’s not surprising that, until now, those SMEs that do export have targeted primarily other Asian markets, where relatively short distances, common cultures and traditional connections have created paths of least resistance.


Yet the emergence of new technologies and their widespread adoption by Asian SMEs have undoubtedly played a leading role in making the world significantly smaller for SME exporters, and international trade easier.


Four in five (82%) APAC SMEs are using e-commerce, which is a key driver of exporting and importing behavior. Of the 58% of SMEs using e-commerce to find new export customers, e-commerce accounts for 40% of total revenue on average as compared to 23% in 2016. Almost two-thirds (64%) of SMEs using e-commerce expect to see an increase in e-commerce revenue in the next 12 months, up significantly from 40% just two years ago.


Mobile and social commerce are also widely used by Asian SMEs that export. M-commerce is now used by 72% of SMEs compared with 61% in 2016, with half (51%) of them using m-commerce to find new export revenues.


Social commerce, meanwhile, is now practiced by 74% of SMEs compared with 64% in 2016, with half (52%) of them using social commerce to find new export revenues. Asian SMEs are seeing the value of social commerce in a number of areas of their business, including helping them identify new customers (43%) and suppliers (38%), providing customer support (42%) and in tracking deliveries (39%).


Trade and Industry 4.0


The impact of technology is not restricted purely to trade operations. The FedEx Express research report “Global is the New Local: The Changing International Trade Patterns of Small Businesses in Asia Pacific”[2] also reveals evidence that Asian SMEs are increasingly adopting a number of so-called Industry 4.0 technologies that impact overall efficiency, innovation and competitiveness.


Among current users of new technologies, a significant proportion of SMEs said they are likely to increase use of mobile payments (69%), big data/advanced analytics (64%), software automation (61%) as well as artificial intelligence (60%).


Almost two-thirds of Asian SMEs agree that using emerging technologies is helping to drive efficiencies in supply chain and distribution channels. Among those SMEs who are not using new technologies, 30% plan to begin using mobile payments, 28% plan to use software automation, and 27% say they will be using big/data analytics in the next 12 months.


Old Challenges and New


With technology, the traditional, fundamental challenges that Asian SMEs faced in doing business internationally, such as the lack of physical presence in export markets and language barriers, are today the least of their concerns. Even payment issues and finding new customers in export markets appear relatively low on the list of challenges, cited by 32% and 37% of SMEs respectively.


E-commerce, mobile and social commerce are putting powerful communication and operational tools into the hands of the SMEs that need them most. The net result is the growth in both the global export reach and the confidence of SME exporters, as revealed in the data.


Yet important challenges remain. Almost half (49%) of Asian SMEs worry over customs procedures, while 45% cite currency exchange issues and 43% are concerned about logistics and delivery issues. Completely seamless and borderless international trade for SMEs remains some way off. But Asian SMEs clearly have the appetite and, increasingly, the tools to take on the world.


* The independent study, entitled “Global is the New Local: The Changing International Trade Patterns of Small Businesses in Asia Pacific”, was conducted by Harris Interactive on behalf of FedEx Express to offer insights into import and export opportunities and challenges facing SMEs. The results are based on interviews with 4,543 senior executives of SMEs held online and by telephone in Mainland China, Hong Kong, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam between March and April 2018. Interviews were split equally by market with a representative mix of company sizes: micro (1-9 full-time employees), small (10-49 full-time employees) and medium (50-249 full-time employees). The sample size was approximately 500 respondents per market.


[1] Table 1.2: SME Share of Enterprises, Exports, and Output, Selected Asian Economies “SMEs in Developing Asia, New Approaches to Overcoming Market Failures”, Asian Development Bank Institute, 2016

[2] “Global is the New Local: The Changing International Trade Patterns of Small Businesses in Asia Pacific“, a commissioned research study conducted by Harris Interactive on behalf of FedEx Express, July 2018.



Click here for a video from FedEx APAC highlighting how global trade trends are shifting.





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