The award recognises and honors trailblazers who have brought significant impact and business gains for their company’s operations.


Dr. Lai has led ACT Genomics Singapore’s Southeast Asia market penetration, sustainable growth, and capacity building. ACT aims to place Singapore on the world map for cancer diagnostics. It looks to develop total solutions for cancer precision management in Singapore that is on demand and improve treatment outcomes by providing more actionable therapeutic options. The business grew more than 10 times and has attracted global investors in its fundraising rounds.


According to Dr. Lai, ACT Genomics Singapore’s cancer diagnostics platform was listed in more than 100 hospitals in Southeast Asia within two years. The company’s revenue has grown substantially to more than 10 times.


“This award affirms the business direction and business model that ACT Genomics Singapore leads. With new markets opening up later this year and next year, we expect a strong growth in our business across emerging markets. We are honored to be recognized in Singapore for spearheading cutting edge molecular diagnostics and benefit more cancer patients at local and from the region,” Dr. Lai said.


Apart from cancer diagnostics services, ACT Genomics Singapore also facilitated the launch of Thailand’s first molecular tumor board at Horizon Cancer Centre, Bumrungrad International Hospital. Employing a multi-disciplinary modality in cancer treatment, the tumour board allows cancer specialists to advance their knowledge and adoption of cancer profiling technology, in turn benefitting cancer patients in their cancer survival.


“The information provided by ACT Genomics is comprehensive yet concise allowing easy interpretation,” Sunway Medical Centre medical oncologist Dr. Tho Lye Mun said, who has utilised the firm’s NGS-based genomic profiling services for his patient. “With the excellent services from ACT Genomics, I trust they will be the choice of NGS Genomics testing service provider that oncologists will engage.”


Dr. Lai’s efforts at ACT Genomics Singapore has also led him to receive the leadership award by Frost & Sullivan for molecular diagnostics product line strategy in Asia Pacific 2017. He has also been invited to speak in several plenary sessions, including the Annual Oncology Conferences, Continuous Medical Education (CME) sessions, Financial Times Healthcare Summit 2017, and Medical Technology Asia Pacific Convention 2017.


The Singapore Business Review Management Excellence Awards was held on November 22, 2018 at the Conrad Centennial Singapore. The award honours the country’s most outstanding business leaders, including trailblazing individuals and teams whose initiatives have brought tangible business gains for their company’s operations.


The 2018 nominees were judged by a panel consisting of Henry Tan, Managing Director at NEXIA TS; David Chew, Executive Director, Risk Advisory Deloitte Southeast Asia, Lim Wei Wei, Partner, Practice Leader, Governance, and Risk at Baker Tilly TFW; Pardeep Singh Khosa, Director of Dispute Resolution at Drew & Napier; and Yang Eu Jin, Partner and Co Head of Capital Markets Practice at RHTLaw Taylor Wessing LLP.


If you would like to join the 2019 awards and be awarded as one of the most outstanding management executives of Singapore, please email


For the full article, click here.


For further reading, click the links below.


Thinker, Doctor, Scholar Lee Kuan Yew School of Public Policy





“China Southern is a terrific partner to American and we commend its innovative leadership team. We are very pleased with the progress we have made so far in our newly formed relationship, including the launch of a reciprocal codeshare agreement earlier this year. This news presents a great opportunity for us to continue to expand our relationship with the largest airline in China. With the opening of Beijing Daxing International Airport in 2019 and the ability to cooperate fully with China Southern, we are excited about our future in the Chinese market.”






About American Airlines Group

American Airlines and American Eagle offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. In 2015, its stock joined the S&P 500 index. Connect with American on Twitter @AmericanAir and at








LOS ANGELES — Today, American Airlines and Los Angeles World Airports (LAWA) officially broke ground on a $1.6 billion modernization project to fully reimagine Los Angeles International Airport (LAX) Terminals 4 and 5. The project marks American’s largest individual investment at an airport in its 92-year history and reaffirms the airline’s commitment to Los Angeles.



Los Angeles Mayor Eric Garcetti, Los Angeles Councilmember Joe Buscaino and LAWA Commissioner Sean Burton and CEO Deborah Flint joined American Airlines Chairman and CEO Doug Parker, Senior Vice President of Los Angeles Suzanne Boda and frontline team members for a ceremony to unveil the project and begin construction in Terminal 5.


“Los Angeles stands at a global crossroads — a place where the world comes to meet, innovate and create,” Garcetti said. “American’s commitment to the reinvention of Terminals 4 and 5 will create good, middle-class jobs and better connect Los Angeles to the world.”


“Our mission to create a world-class airport can only be realized in collaboration with our airline partners like American Airlines, and we are grateful for the substantial commitment they have made to improving our guests’ experience at LAX,” Burton said. “We have set high expectations for LAX, and the project we are kicking off today will raise the bar for both American and this airport.”


In June 2017, American signed a letter of intent with LAWA, which set the framework for the carrier’s record investment. Now, less than 18 months later, construction is officially underway.


“Today marks an important milestone in the journey to creating an airport experience second to none,” said Flint. “The improvements included in the lease agreement between Los Angeles World Airports and American Airlines are ones that go to the heart of the guest experience. Working together with our airline partners as we reimagine our airport, we will transform LAX into the gold-standard airport that this city deserves.”


“American has proudly served Los Angeles for more than 70 years,” Parker said. “From the very beginning, when LAX first became a commercial airport in 1946, we’ve played a major role in keeping Southern California connected to the world. This remains one of the most important and fastest-growing markets for American, and today is a tremendous step forward as we continue to grow and strengthen our presence in the City of Angels.”


“Our $1.6 billion investment will not only transform the customer experience at LAX, it will also give our team members a better place to work every day,” Boda added. “It’s an exciting time for American Airlines. We’re investing back into our business and the communities we serve. That’s exactly what we’re doing here in Los Angeles, and thanks to our strong partnership with LAWA, the airport experience at LAX will soon set an example for the world.”


Renderings of the $1.6 billion modernization project to fully reimagine Los Angeles International Airport (LAX) Terminals 4 and 5.


The future of LAX begins


The project will fully modernize and update the infrastructure of LAX’s two busiest domestic terminals. When completed, the new facility will create a world-class customer experience from end to end, with open and efficient check-in and security processing areas; more inviting gate areas with increased seating and access to modern amenities; and greater ability for airline operations to quickly adapt to and incorporate rapidly evolving new technologies.


Renderings released at the event show the unified departure hall, which will combine the entranceway of Terminals 4 and 5. Together with the secure-side bridge connecting Terminal 4 and the Tom Bradley International Terminal (TBIT), which was completed by American and LAWA in 2016, movement between terminals for connecting passengers will become significantly easier and more convenient.


The project will also reimagine the workspace of American’s 7,300-plus team members at LAX. Collaborative and open spaces will be designed to meet modern needs, with renovated break rooms; multi-use small and large meeting rooms; and team gathering spaces incorporated throughout the terminals.


Construction is now underway to reconfigure the Terminal 5 ticket lobby, allowing for the buildout of the Landside Access Modernization Project (LAMP) Core, a new facility being built in between Terminals 4 and 5 that will provide vertical circulation (elevators, escalators and stairs) for passengers arriving from the new Automated People Mover (APM) train system. From there, the project will continue in a carefully planned, phased approach that will move from curbside to gate areas.


In total, the project is expected to generate more than 6,000 jobs with more than 30 percent dedicated to local labor and 20 percent for minority- and women-owned business participation.


Additional benefits and features include:


  • Fully upgraded and modernized Terminal 4
  • Unified 300,000-plus square-foot, 28-gate complex for Terminals 4 and 5
  • Less roadway congestion thanks to access from public transportation via the new APM train system
  • A spacious new departure hall that allows direct natural sunlight throughout the building to reduce energy consumption
  • Reconfigured ticket counter and check-in areas to reduce wait times before security screening
  • Seamless access from check-in area directly to security screening areas
  • 16 lanes for security screening with automated technology
  • Transparent design with modern signage to intuitively guide passengers to their gates
  • Modern, state-of-the-art finishes and restroom facilities
  • Upgraded amenities at gate areas, including more access to power outlets and world-class dining and retail options


Strengthening the Los Angeles community


American was one of LAX’s first commercial carriers and the airline continues to grow and strengthen its presence of 70-plus years at the hub through significant direct and indirect investments in the region.


Last May, Boda was named Senior Vice President of Los Angeles for American, a newly created position charged with developing and achieving the airline’s strategic goals in Los Angeles and throughout Southern California. Since 2013, the carrier has increased its employee presence in Los Angeles by nearly 60 percent, including the hiring of nearly 200 Mandarin- and Cantonese-speaking flight attendants and customer service agents. Today, American is the largest airline employer at LAX with more than 7,300 team members based at the hub, producing a $13.4 billion total economic output (direct, indirect and induced combined) in the greater Los Angeles area.


On Nov. 8, the Los Angeles County Economic Development Corporation (LAEDC) will recognize American as the 2018 Corporate Honoree at the 22nd annual Eddy Awards®. The Eddy Awards celebrate exceptional contributions to economic development in the L.A. region, consistent with LAEDC’s focus on increasing shared prosperity for residents and communities.


American is the largest carrier at LAX with more than 200 daily flights on peak days to 70 destinations and is the only airline with nonstop service to five continents. Since 2015, the carrier has added service to 26 new destinations from LAX, including Sydney; Hong Kong; Tokyo (Haneda Airport); Beijing; Auckland, New Zealand; and, most recently, Buenos Aires, making American the first and only airline to offer nonstop service from LAX to Argentina’s capital city.


In addition to strengthening the local economy, American has established strong partnerships with community organizations focused on education, human services and military/veterans initiatives. Highlights include:


  • Donating 10,000 premium amenity kits to the Los Angeles Mission, enough to reach nearly one in five who experience street homelessness each night
  • Helping to open Flagship Compton, a gourmet food truck built from a World War II Douglas DC-3 aircraft that now serves as a fundraising tool for Tomorrow’s Aeronautical Museum, a living classroom in South Los Angeles that brings aviation history to life and is empowering the dreams of more than 5,000 local youth to take flight
  • Strengthening the partnership with Stand Up To Cancer through a collaborative, multifaceted awareness campaign with Marvel Studios
  • Supporting the Gary Sinise Foundation’s military and veterans programs, including Snowball Express in which 12 chartered American aircraft will y to more than 35 locations, picking up children and spouses of those who have died in service to our nation for a trip to Walt Disney World in Orlando for five days.


The most premium amenities at LAX, complimented by a premium airport experience


With three Admirals Club lounges and the recent addition of a Flagship Lounge and Flagship First Dining, American offers the most premium amenities of any carrier at LAX.


The opening of Flagship First Dining last December gives American’s customers traveling in first class on qualifying international flights or on nonstop transcontinental flights to New York’s John F. Kennedy International Airport (JFK) exclusive access to a preflight tableside restaurant experience that offers complimentary, full-service dining with seasonal, locally inspired dishes and drinks. It is the first product of its kind to be offered by a domestic carrier at LAX.


The newly renovated Flagship Lounge, which also opened in December, allows customers flying in international first class or business class or on nonstop transcontinental flights to JFK an exclusive space to unwind, work or refresh before their flight. Customers can enjoy a range of food options, including a robust hot and cold buffet and a chef action station with freshly made-to-order dishes, along with the ability to pair meals with premium wine, champagne and spirits, or a refreshing drink from the “build your own cocktail” station.


The addition of Flagship Lounge and Flagship First Dining are part of a $200 million investment in American’s premium travel experience. At LAX, other dedicated investments include a new Admirals Club in Terminal 5, a redesigned and renovated Admirals Club in Terminal 4 and a new Admirals Club in the American Eagle terminal.


Thoughtful planning to ensure a world-class experience


Construction at Terminals 4 and 5 will occur in a carefully planned, phased approach to ensure a world-class experience for American’s nearly 16 million annual customers and more than 7,300 team members at LAX. The majority of the public-facing components of the project are expected to be complete in time for the 2028 Summer Olympics.


During construction, customers are encouraged to use the following tips and tools:


  • Download the American App before you fly to check in, access your mobile boarding pass, track your bags, stay informed of your flight status and more.
  • Visit prior to arriving at LAX for special updates, airport details and ticket counter hours.
  • Arrive early to allow plenty of time to navigate traffic and secure parking.


About American Airlines Group


American Airlines and American Eagle offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix, and Washington, D.C. American is a founding member of the oneworld alliance, whose members and members-elect serve nearly 1,000 destinations with 14,250 daily flights to 150 countries. Shares of American Airlines Group Inc. trade on NASDAQ under the ticker symbol AAL. In 2015, its stock joined the S&P 500 index. Connect with American on Twitter @AmericanAir and at


About Los Angeles International Airport (LAX)


LAX, the fifth busiest airport in the world and second in the United States, was named in Skytrax’ 2018 top 10 U.S. airports. LAX served more than 84.56 million passengers in 2017 and offers 737 daily nonstop flights to 100 cities in the U.S. and 1,386 weekly nonstop flights to 88 cities in 44 countries on 73 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with more than 2.2 million tons of air cargo valued at over $101.4 billion. LAX handled 700,362 operations (landings and takeoffs) in 2017.


An economic study based on 2014 operations reported LAX generated 620,600 jobs in Southern California with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital-improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion, $966 million in state and local taxes, and $1.6 billion in federal tax revenues.


LAX is also the second most popular airport in the world to appear on Instagram according to LAX is part of a system of two Southern California airports — along with Van Nuys general aviation — that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.


For more information about LAX, please visit or follow on Twitter @flyLAXAirport, on Facebook at, and on YouTube at


As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.

AmCham is pleased to announce one of our member companies, Blonk, has been featured in Today Online. Blonk is a mobile application which uses algorithms to match job-seekers and potential employers based on compatibility scoring.


Click this link to view the full article: ‘Tinder’ for jobs? App allows users, firms to swipe for a match, cuts recruitment time

By Karen Reddington

President, Asia Pacific, FedEx Express


When most people think of infrastructure, a clear picture of new roads, rail lines, airports, power supplies and communication networks comes to mind.


But the power of infrastructure goes way beyond that.


Modern, efficient infrastructure is powering and transforming economies, improving connectivity and boosting competitiveness.


Asia has greatest need for infrastructure investment


The G20 Global Infrastructure Hub outlook expects the world will need US$94 trillion of infrastructure investment by 2040[1]. More than half of that is needed in Asia – particularly China, India and Japan[2].


The Asian Development Bank estimates the entire Asia Pacific alone needs US$1.5 trillion annually in infrastructure investment until 2030 to keep pace with economic growth[3].


Infrastructure building is all about improving connectivity, and FedEx is supportive of efforts to connect the world and drive increased trade.


For our part, FedEx is enhancing connections which link the Asia-Pacific with the rest of the world.


For instance, the new route from our APAC hub in Guangzhou to our World Hub in Memphis gives Asia-Pacific companies a direct connection to reach customers in North America and beyond[4].


We have also expanded our regional hubs in recent years – from Singapore to Shanghai and Osaka – by pioneering new technology and infrastructure to facilitate trade, especially for small to medium-sized businesses (SMEs).


SMEs – If you build it, they will come


The transformational power of all kinds of infrastructure has levelled the playing field for lots of smaller companies.


Every day we assist SMEs to step up – whether through new land and air routes, or digital technology such as e-customs – to access world markets which were once unattainable.


More than 98 percent of all businesses in Asia Pacific are SMEs who depend on modern supply chains and infrastructure to sell and compete in the global marketplace[5].


That’s particularly important as Asia continues to post explosive e-commerce growth[6].

Asia remains the world’s largest e-commerce market– with retail e-commerce sales jumping more than 30 percent in 2017 to US$1.3 trillion,[7] with almost 83 percent of that from China alone.[8]


Cross-border trade in e-commerce is one of the biggest areas of growth and opportunity.[9]


At least 70 percent of global online shoppers have made a cross-border purchase, and Asia-Pacific saw the biggest year-on-year increases in 2017, led by India, China and South Korea[10].


The supply chains which serve this booming cross-border e-commerce trade have changed markedly – and transport alone is not enough.


Global cross-border e-commerce must be supported by a highly complex ecosystem[11].


It’s this digital infrastructure which is helping to transform Asia’s SMEs by giving them a springboard to new business across the world.


Digital opens new doors for SMEs


From secure digital payment systems to fulfillment, tracking, returns, and shopping cart management – SMEs can now access the right intelligence and integrated solutions to expand choice, flexibility and service experience overall[12].


FedEx is investing in a multitude of innovative technologies – including Artificial Intelligence, Internet of Things, big data and more. But at the heart of our SME focus is ensuring the right infrastructure to help deliver global e-commerce[13].


That’s why we support region-wide initiatives to nurture a future-ready workforce for the new disrupted economy, by putting in place the right digital framework and digital business-friendly regulation[14].


Integrating Physical and Digital Infrastructure is Key


The latest ASEAN SME Transformation Survey said SMEs who are open to innovation and transformation, raising efficiencies, attracting talent and strengthening their offerings are the ones most likely to thrive in the digital economy[15].


It found 60 percent of ASEAN SMEs are now keen to invest in technology to drive business performance, giving priority to IT such as software over conventional fixed asset spending[16].


Yet for all the amazing results from digital investment so far, lasting economic transformation can only happen by fully integrating both the physical and digital elements of infrastructure.


There are no apps or innovations that can replace aircraft, trucks or other infrastructure that underpin the physical transportation and delivery of goods.


But together, physical and digital infrastructure can deliver a sustainable future for Asia’s SMEs, one that provides for more inclusive growth than ever before[17].



[1] Global Infrastructure Outlook, Global Infrastructure Hub, G20 Initiative, 2017

[2] Global Infrastructure Outlook, Global Infrastructure Hub, G20 Initiative, 2017

[3] Meeting Asia’s Infrastructure Needs report, Asian Development Bank, February 2017


[5] Some Mirrored messaging, FedEx Chairman and CEO Fred Smith testimony to U.S. House Committee on Transportation and Infrastructure, Feb 1, 2017

[6] Some mirrored and adapted messaging, and MLD

[7] eMarketer updated estimates, Asia Pacific Retail and eCommerce sales, January 2018

[8] eMarketer updated estimates, Asia Pacific Retail and eCommerce sales, January 2018

[9] FedEx E-commerce primer, April 2018

[10] “2017 Pitney Bowes Global Ecommerce Study”, Pitney Bowes, October 12, 2017

[11] Karen Reddington, SCMP remarks, January 2018

[12] Karen Reddington, SCMP remarks, January 2018

[13] Karen Reddington, SCMP remarks, January 2018

[14] APEC Business Advisory Council news release, Feb 4, 2018

[15] ASEAN SME Transformation Survey – EY, UOB, Dun and Bradstreet, 2017 p46,

[16] ASEAN SME Transformation Survey – EY, UOB, Dun and Bradstreet, 2017 p46

[17] Some mirrored messaging, Alibaba research report, April 2017

School-wide effort

As part of a school-wide effort of being environmentally friendly, students from Stamford American International School has collaborated with Sun Electric and installed new solar panels.


Student-led Initiative

As a complete student-led initiative, the project started in October 2017 with 2 student representatives, Jonathan and Mark, from the Stamford Green Lions Club. The Club developed a proposal and presented it to Stamford which then progressed to meetings with the prospective solar providers. The analysis that was undertaken by one of the Club members, Jonathan, was so spot on that it matched the data provided by one of the Chief Engineers. Their dream was on the way to becoming a reality when they met with the School Operations Team in May 2018 and installations started soon after.


Number of panels

The new solar panel array, which consists of 845 solar panels, are capable of producing of about 426 MWh of solar electricity yearly and will offset about 200 metric tons of carbon. Five percent of the solar energy generated from the solar panels will supplement Stamford American’s current electricity usage while the remaining 95 percent will be channeled to other smaller and medium-sized corporate customers and for potential use by homeowners through Sun Electric’s SolarSpace platform.



The solar panel installation is an educational opportunity as well. Sun Electric’s engineers will conduct lessons to educate students on the need for clean technology and there will be a program allowing students to learn through interaction with the solar power system’s live data interface. Teachers and students are able to track the energy produced by these solar panels through an online dashboard powered by Sun Electric. The dashboards are displayed on the television screens around the school and will provide statistics about electricity usage. New subjects will be incorporated into the school curriculum such as Sustainable Development and Environmental Science.


“We are proud to have continued our green journey with Sun Electric, whose installation of solar panels on our rooftops have been a break through addition to the Woodleigh campus.” said Dr Eric Sands, Stamford American International School Superintendent. We hope with this new solar panel installation it will help benefit and educate Stamford American community and the larger Singapore community about the need for clean energy.


About Stamford American International School:

Stamford American International School (SAIS) is the only school in Singapore to offer the full International Baccalaureate (IB) Programme integrated with US Standards, combined with the College Board’s Advanced Placement (AP) courses. At Stamford American, we have a vision to inspire each student to create their unique future, academically, socially and as ecologically literate citizens in our culturally diverse world. Our students not only have the opportunity to choose a sought-after education pathway to help realize their academic ambitions, they are also provided with life skills reflective of the IB Learner Profile as adaptive, thoughtful and principled young adults, with a fostered inclination to design, innovate, problem solve and communicate.


Stamford American International School is celebrating its 10th Anniversary this academic year 2018 – 2019. For more information, contact:


Afiqah Aziz or




Yves Gaboriault joins Alexander & Preston, a warranty and captive insurance risk management firm that drives value across the product life cycle, as Director of Asia Pacific. Gaboriault brings more than 20 years of sales management and leadership experience in the construction and heavy equipment industries in Asia, Africa and North America. He will support Alexander & Preston’s growing client base of U.S. and multinational companies with operations in Southeast Asia. Read a release on the announcement.


The word concierge has often been perceived as a luxury especially for wealthy individuals buying superyachts and living in expensive mansions but this stereotype does not strictly ring true.


The concierge industry is no longer just a luxury service anymore. In fact, it’s a remedy for millennials to balance out their personal and professional lives.


Employers can offer a dedicated team or outsourced concierge companies to assist with a range of lifestyle focused services, to their employees across the board.


These services normally fall under three categories:


Personal – gift sourcing, organising a cleaner, health, beauty and fitness assistance,

Social – sourcing and booking any tickets or restaurant reservations &

Travel – researching the best personalised holiday package, booking flights and accommodations or customized holiday planning.


For example, a high salaried executive who works long hours in sectors such as financial services, may require more time-saving services such as gift sourcing or tailored holiday bookings. However, employees who work at retail stores or F&B industries might be more interested in concert tickets and events.


The question is – Why are we not implementing concierge into our employee benefits when all these big industry players are doing it for greater productivity and efficiency?


Georgiana Verdonk-Sim

Vice President, Asia, Be Found Online Singapore


For B2B companies, website lead generation remains one of the most difficult and ever-changing challenges.


According to HubSpot’s State of Inbound 2018 report, generating traffic and leads is the top marketing challenge for 61% of survey respondents – well over half – and ranks as the top marketing challenge for businesses across every region: North America, Australia and New Zealand, South East Asia, Latin America and Europe, the Middle East and Africa.


Getting a grasp on B2B website lead generation strategies is crucial for businesses if they are to succeed, but with the digital landscape rapidly changing and new digital channels being added to the marketing mix – what strategies should B2B companies turn to in order to generate qualified leads?


In this blog, we’ll discuss seven of the top website lead generation strategies B2B companies can use in 2018 – and beyond.


  1. Search engine optimisation

SEO is pretty much the cornerstone of any website lead generation strategy. A well-defined SEO strategy, one which includes long-tail keywords relevant to your industry with low competition and high search volumes, will help you to create a website that generates organic traffic and ranks well over time.


It’s also important to note that unlike other marketing methods which require some form of financial investment, SEO is free and can drive targeted traffic to your website.


But you also need to keep at it. SEO is constantly changing and influential search engines like Google revise their algorithms on a regular basis. Even the most experienced SEO professional has difficulty keeping up but the returns justify the investment.


If you create high-quality content that is optimised for specific keywords relevant to the products or services that you provide, you can rest assured that when people search for those keyword terms and find your product or service pages, they are interested in what you have to sell.


  1. Content marketing

Blog content creation is the second most important priority for B2B companies in 2018 – just behind growing SEO/organic presence.


Statistics from the Content Marketing Institute (CMI) reveal that content marketing generates over three times as many leads as Outbound Marketing and costs 62% less; generates three times as many leads as paid search marketing per dollar spent; and small businesses with blogs get 126% more lead growth than small businesses that don’t!


And content marketing isn’t just confined to just the written word. Video marketing (a form of content marketing) is also rapidly on the rise and being utilised by a number of B2B companies to build interest and generate leads. HubSpot’s State of Inbound 2018 report revealed that the top content distribution channels B2B companies expect to add over the next 12 months are YouTube, professional networks such as LinkedIn and Xing, and Facebook video – showing that content marketing is well and truly going interactive.

It’s a cost-effective measure. The financial investment required to start with content marketing is relatively insignificant but the returns are tremendous. For any business looking to generate high-quality leads it must be part of the marketing mix as it’s essential for any B2B website lead generation strategy.


  1. Marketing automation

To be successful at digital marketing, you need to be able to scale and automate your efforts. The digital marketing sphere continues to grow and new marketing channels are added to the mix on a monthly basis. It’s highly impractical for any marketing agency to manage every marketing activity manually as some simply take too much time.


Lead engagement, for example, is one of the major time consumers for marketers and salespeople. Fortunately, this process can be intelligently automated by the marketing automation systems that exist today. The advantage of using some form of marketing automation for lead management is that it will never forget to keep in touch with contacts or to move them to the right salesperson when they meet lead qualification criteria.


In addition, more sophisticated marketing automation platforms include workflows to help with the lead nurturing process. A challenge that many marketing agencies have is not just generating leads – but also nurturing those leads to a point where they are ready to buy. Using marketing automation you can develop workflows that send leads content or timely interactions to provide value based on how they interact with your website and content.

Using marketing automation it becomes possible for a small marketing team of two or three to operate in the same fashion as a large business, as well as generate qualified leads in the process.


  1. Calls-to-action and gated content

Even if you drive interested parties to your website, without calls-to-action (CTAs) or landing pages, you are essentially relying on website visitors clicking the ‘contact us’ button to convert. In this day and age, the chances of a prospect pressing the ‘contact us’ button on their first visit to your website are slim to non-existent.


Most of the people arriving on your website will be looking to find out more about your business, the products and services it offers and why it’s the best solution to their problem. To research your business, they will read content – blogs, eBooks, case studies, research papers, white papers, product sheets, pricing documents and much more – to inform themselves and make an educated decision.


On that basis, your website needs to be equipped with varied but informative content assets (such as those outlined above) and you must include CTAs across your website to drive website visitors to these assets – as it’s highly unlikely that a website visitor will go directly to your resources page.


However, you also need to qualify just how interested your website visitors are. Simply giving away your content assets will not help you to ascertain the value of a website visitor. Instead, you should lock your high-quality content assets (eBooks, case studies, white papers, research papers, product sheets, pricing documents, reviews and others) behind a form hosted on a landing page. Website visitors click on your CTAs advertising specific content offers, arrive on a landing page for the offer in question and, to receive it, need to fill in the form on the landing page, giving you their information in the process.


Using this approach, you can obtain information on your website visitors and determine just how interested they are. You then nurture the leads you generate by using other CTAs and driving those leads to other relevant content to move them further into the buyer’s journey and nurture them until they show the signs of being ready to buy.


  1. Social media marketing

Don’t underestimate the power of social media. Channels like Twitter, LinkedIn, Facebook, Google+ and even Instagram are being used by a number of B2B companies to generate qualified leads.


Social channels remain an incredibly easy (and cost-effective) way for businesses to grow their influence and brand awareness, as well as establish a community of people interested in what they do. Professional channels – particularly LinkedIn – provide a great platform for businesses to promote their content (especially gated content) to a wider audience. Most social media channels are free so all it requires is a little time and effort.


Furthermore, unlike other methods of marketing, social media allows for two-way conversation, conversation that is far more natural and personal. Ensure you optimise your social media profiles for website lead generation (include a link to your website, a relevant content offer and other ways to get in touch) and be active on the platform! In terms of content distribution, you should always be trying to provide value to your following – this means less about you and more about the things your audience are interested in and need help with.


Over time, as you grow your following and drive people back to your website using content promoted on social media channels, you will generate qualified leads – people interested in what you do.


  1. Lead flows

As a HubSpot user, we have access to what is called ‘Lead flows’. Lead flows allow us to create and customise what are essentially pop-up or slide-in lead capture forms. Unlike pop-ups that distract you the moment you connect to a website, however, lead flows can be configured to show up after a certain condition has been met or after a specified duration of time, ensuring that the user experience is not interrupted.


In essence, we use lead flows to move website visitors further into the buyer’s journey without interrupting their experience. If a website visitor is reading a page on B2B website lead generation strategies, for example, we could set up a lead flow to advertise an eBook called ‘Developing a lead-generating website in 2018’ after the visitor reaches the middle of the page.


Using such an approach, we can engage with leads that would have otherwise left our website without converting. It’s easy to implement and can increase the number of leads you generate considerably.



  1. Chatbots

Modern customers – your prospects – want answers and they wanted them yesterday. The quicker a business can supply an answer to a question, the greater the sentiment a customer has for that business.


The Internet has made it incredibly easy for customers to find the information they want, when they want it – and that puts a massive onus on businesses, i.e. you, to deliver the answers they want at the right time.


Of course, for some businesses, particularly small and medium-sized businesses (SMBs), responding to customer queries in real-time can be difficult without a dedicated customer service team. Large business enterprises have no problem; someone on the customer service desk is there 24/7 to answer any and all potential questions.


However, failing to respond to a customer enquiry in a timely fashion could result in a lost sales opportunity, so SMBs need to have tools in place to streamline the communication process and make it easy for website visitors to self-educate.


So, one thing that many B2B websites are implementing to help in regard to this is a chatbot. It’s all about convenience and providing a service as and when the customer needs it. Through chatbots and real-time chat, B2B companies are able to connect with customers at their point of need and provide them with the information they need to make informed purchase decisions.


As a result of such solutions, SMBs are able to scale their operations and engage with more and more prospects on a routine basis – something that was previously unmanageable. Chatbots allow businesses to retain website visitors and nurture leads through the delivery of information in a timely manner, allowing salespeople to focus on what they do best: selling and get in touch with leads when they show the symptoms of being ready to talk.


Marketing is always changing and for you to be successful at it you need to be employing the latest website lead generation strategies. If you want help generating more qualified leads for your business, please get in touch to find out how we can help you.



In a digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highest level recorded in PwC’s bi-annual survey of economic crime.


PwC’s Global Economic Crime and Fraud Survey examined over 7200 respondents from 123 territories, of which 118 were from Singapore. This year’s report highlights that fraudsters continue to use opportunities and control gaps created by rapidly changing business environment and technological sophistication.


Read the full report here.



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