How Do Consumers Perceive Brands of Luxury?

Ashley Nin, Kadence International; Karishma Nair, Kadence International; Nicholas Clayton, Chief Executive Officer, Capella Hotels and Resorts

Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium

Date : October 25, 2018

Time : 11:45 AM - 1:30 PM

Price : $15.00

2018-10-25 11:45:00 2018-10-25 13:30:00 Asia/Singapore How Do Consumers Perceive Brands of Luxury? - AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium AmCham Singapore

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Description


This event was postponed from October 10 to October 25, 2018

Hosted by the Marketing & Communications, and Travel & Leisure Committees


Synopsis

 

Luxury brands undoubtedly play a pivotal role in today’s marketplace and the marketing strategies for these brands are continuously changing with the growth of technology. Regardless of how or why this industry evolved, a definitive consensus can be made that the luxury brand industry is different than it once was. However, as one can imagine, the understanding of consumers’ perceptions regarding luxury brands is key for creating appropriate strategies. Consumers’ varying perceptions towards luxury brands create many questions in regards to what trait or traits really define a brand as “luxury”.

 

Insights expert from Kadence International will share about their Luxury Index that aims to understand what drives luxury perceptions

 

Some of the core questions that it addresses:

 

Who is perceived to be the world’s most luxurious brand?

What drives perceptions of luxury? 

How is luxury different around the world?

How is luxury defined differently for different product categories?

How do some leading luxury brands’ marketing strategies tap into the core luxury attributes highlighted in our study?

 

 

On top of that, hear from the top marketers of luxury brands as they share their journey in creating an impeccable campaign, and how their understanding of consumers’ perception drive their journey to create the best marketing strategies for their brands.

 

About the Speakers

 

Ashley Nin

Kadence International

 

Ashley Nin has 9 years of quantitative and qualitative consumer research experience.  Though originally from USA, 8 of her research experience has been in Asia.  She works with clients across a range of industries to develop bespoke studies to inform their marketing strategies by providing consumer insight on topics like brand perceptions, product appeal and relevance, and ad campaign reception and impact.

 

Karishma Nair

Kadence International

 

Karishma has 6 years of quantitative consumer research experience. Originally from India, Karishma has been in Singapore for the last 4 years and has worked across various markets in the SEA region.  She has worked for mainly FMCG clients with a special focus on the Beverage industry over the years. She works closely with clients to design studies that generate inspiring insight and help address their core business needs.

 

Nicholas Clayton

Chief Executive Officer

Capella Hotels and Resorts

 

*Pending Bio*