How to Deliver Your Story Through the Media – Hosted by the Marketing & Communications Committee

Bill Adams, Director, Hume Brophy

Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium

Date : September 27, 2018

Time : 1:00 PM - 5:00 PM

Price : $25.00

2018-09-27 13:00:00 2018-09-27 17:00:00 Asia/Singapore How to Deliver Your Story Through the Media – Hosted by the Marketing & Communications Committee - - AmCham Singapore

Please add to calendar before registering for the event



Lunch and refreshments will be provided. Register now as spaces are limited!


13:00 hrs
         Welcome and Introduction         
13:15 hrs         Best Practices in Working with Media – achieving win/win with journalists
14:00 hrs         Messaging and Story Telling – Creating a message house to focus your
  communication, building a narrative, and simplifying complex issues
15:00 hrs         BREAK
15:15 hrs         Interview Skills – how to defend against tough questions, stay on message, and
  tell the story you want told
15:30 hrs         Interview Simulations – practice telling your story, defend against questions you
  won’t answer
16:45 hrs         Wrap Up and Final Q&A
17:00 hrs         SESSION ENDS


Hume Brophy offers a half-day media spokesperson training session for AmCham members, the training is for any company executive or subject expert expected to interact with media on behalf of their company. Hume Brophy’s Director of Corporate and Public Affairs, Bill Adams will lead the training; the session begins with media’s objectives and behavior so that executives understand the lay of the land and the nature of their peers in the media. Then we focus on a valuable skill – story telling. Every company has a great story to tell, the challenge is helping spokespeople find their voice and successfully
 engage with the media audience. We will focus on helping the AmCham members bring their company’s messages to life with real-world anecdotes that inspire confidence and demonstrate leadership.   As practical experience is the only effective way to hone media interview skills; training participants will conduct mock print and broadcast interviews led by the training team.

Session Outline

·         Understand how the media works and the unique attributes of the media in Southeast Asia.

·         Develop best practices in working with media

·         Learn how to develop messages and tell your story to journalists and through the media

·         Practice interview skills in simulations

Who Should Attend? The training is for any company executive or subject expert expected to interact with media on behalf of their company.

About the Trainer

Bill Adams
Hume Brophy

Bill Adams’
career in communications and public affairs in Asia spans three decades. As a director in Hume Brophy’s Singapore office, he provides senior counsel on corporate reputation management and strategic stakeholder engagement for clients throughout the region.

Bill previously held senior roles in agencies in Beijing and Shanghai, and was a analyst on Asian affairs at the private intelligence firm Strategic Forecasting. Bill earned Master’s Degrees in Public Affairs and Asian Studies from the University of Texas, Austin; he is fluent in Mandarin.

About Hume Brophy

Hume Brophy
is an international communications firm specialising in Public Relations, Investor Relations, Public Affairs, Corporate and Financial Communications, with operations in Brussels, Dublin, London, Paris, Singapore and New York and an established network of agency partnerships across local Asian markets and Europe.

Our 100-strong international team is drawn from media, advertising, in-house, agency, marketing, events, investor relations, professional services and industry association backgrounds, offering a blend of skills to meet all communication challenges.

Founded ten years ago by John Hume and Eoin Brophy, the company’s philosophy is based on a total understanding of and empathy with a client’s objectives and high-level engagement aimed at producing the appropriate result.

It is one of the few international communications companies with a seamless global outlook which facilitates clients utilising expertise in any number of European, Asian or American centres.

The company team of experts is supported by a comprehensive global panel of senior consultants, including former MEPs, former regulators, MPs and ex-Government Ministers and officials, senior journalists, and communication experts which include former newspaper executives, publishers and editors.

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