Edelman Trust Barometer 2018 - Implications for Communicators

Iain Twine, Vice Chairman, Reputation, Edelman Asia Pacific, Middle East and Africa

Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium

Date : May 15, 2018

Time : 4:45 PM - 6:00 PM

Price : $0.00

2018-05-15 16:45:00 2018-05-15 18:00:00 Asia/Singapore Edelman Trust Barometer 2018 - Implications for Communicators - AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium AmCham Singapore

Please add to calendar before registering for the event



Hosted by the Marketing & Communications Committee


4:45 pm – 5:00 pm
5:00 pm – 5:05 pm          Introduction of Panelists
5:05 pm – 5:45 pm          Presentation
5:45 pm – 6:00 pm          Q&A / Discussion


Fake news. Rising social activism. Growing populism. Upheavals in government leadership. What are the expectations for CEOs in today’s volatile business, government and media landscape? The 2018 Edelman Trust Barometer delves into the shifting societal and economic forces that are challenging people’s belief in institutions, and identifies new opportunities for business leaders to build trust with all their stakeholders.

To discuss the state of trust and key implications for communicators, we invite you to an interactive discussion led by
Iain Twine, Vice Chairman, Reputation of Edelman Asia Pacific, Middle East and Africa.

He will present the findings of the 18
th annual Edelman Trust Barometer, the world’s most robust exploration of trust in business, government, NGOs and media, surveying more than 33,000 respondents in 28 markets, specifically focusing on what the results means for the work of communicators.

About the Speaker

Iain Twine
Vice Chairman, Reputation
Edelman Asia Pacific, Middle East and Africa

Iain leads Edelman’s Reputation business across Asia Pacific, Middle East and Africa, overseeing 700 professionals across the area of reputation, public affairs and issues management. Iain previously oversaw the six Edelman offices and over 400 staff in Southeast Asia and Australasia.

Before relocating to his current base of Singapore, Iain was the general manager of Edelman’s operations across the Middle East and Africa until June 2013. He was the first employee of Edelman's Middle East operations, and grew the business into what the Middle East PR Association and The Holmes Report named Middle East Agency of the Year.

Iain has extensive experience in the field of government relations, reputation management, market entry, media relations, training and policy development.

His client work covers sovereign wealth funds, government strategy, MNCs, sport, technology, property and financial services.

An Australian raised in Asia, Europe, the Middle East and Africa, and having lived in 10 countries, Iain brings an international outlook to his work.

He joined Edelman in 2006 in our UK operations, his early career was as a taxation and economic development policy specialist, and he was also the Deputy CEO of Tambo Shire Council in Australia.

Iain holds two degrees from the University of Queensland in economics and government. He sits on the Kaplan School of Management Communications Advisory Panel, and The Institute of Advertising Singapore Board.