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For more information, contact Ann-Maree
Ashburn (AmCham) at 62235-0077 ext: 21 or by email at
amashburn@amcham.org.sg
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Standard and Chartered Bank – Singapore and Globally Standard and Chartered "Champion" HIV/AIDS workplace education was a global effort by SC. . The program involves training of the "Champions" (peer educators) who then organize training sessions among their colleagues and supervisors. The program leadership assert that a helpful element in the success of this program is accountability, the achievement of 100% coverage is the responsibility of each Country CEO. Ms. Wong Ai Kwei of SC, indicated that the program had been generally well-received, but that some staff had shown apprehension – in some cases, there was a misconception that AIDS was not a problem in Singapore. Some were embarrassed about discussing this taboo subject with colleagues. As for next steps, Ms. Wong explained that once 100% coverage had been accomplished, that the training program would become part of the standard induction for all new staff. The bank is also interested in working with AFA on a program reaching youths in Singapore. She said the Bank set aside a central budget of US$300,000 to roll out the program across its network in more than 50 countries. This included the cost of training champions and training kits. AIA Thailand American International Group (AIG) is one of the world’s largest insurance firms. American International Assurance, Thailand (AIA) is a subsidiary of AIG. AIA co-sponsored the ASO project, which directly encouraged 125 businesses to implement HIV/AIDS prevention programmes. AIA also participated in the ASO project as ‘client’ company and correspondingly implemented an HIV/AIDS workplace prevention programme. Along with the Thailand Business Coalition on HIV/AIDS (TBCA) and the Population Council, AIA was a co-sponsor of the ASO project with the aim of encouraging the private sector to create HIV/AIDS-friendly workplaces by providing life insurance premium bonuses of 5-10 % to companies with workplace prevention activities. As a ‘client’ of the ASO project, AIA held an exhibition on HIV/AIDS for its workers. It also distributed HIV/AIDS information and condoms which they received from TBCA. AIA does not have a written HIV/AIDS-specific policy. AIA believes that existing non- HIV/AIDS specific company policies adhere to the principles behind the International Labour Organization’s (ILO) Code of Practice. This workplace programme is evaluated through externally administered assessments. AIA’s employees are surveyed with a Knowledge, Attitude and Practices (KAP) assessment, and the company is interviewed by TBCA annually. The results are evaluated and a score is assigned by the Population Council. AIA’s score was 37/100 in the first round (September 1999) and 62/100 in the second round (March 2002). In addition to evaluating individual workplace programme effectiveness, the project sponsors conducted research to determine "whether or not financial incentives can be used to encourage the private sector to become actively involved in developing and improving workplace HIV/AIDS programmes." The sponsors learned the following lessons:
Copyright © 2003 World Economic Forum Property Care Services – Thailand Property Care Services (PCS) provides janitorial, security, gardening, pest control, hygiene, stocktaking and facility management services to over 4,000 clients across Thailand. In 2002, PCS generated US$ 30 million in revenues. They currently employ over 15,000 people. PCS implemented their workplace HIV/AIDS programme and started awareness training on HIV/AIDS prevention in 1994.
PCS’ programme is monitored and evaluated by the company’s employee relations and training departments. Copyright © 2003 World Economic Forum The Body Shop - Japan The Body Shop Japan observed the rapid spread of HIV/AIDS in Asia and while Japan had not been as hard hit as other nations in the region, The Body Shop recognized the potential seriousness of the situation and the threats posed. The Body Shop believe that they have a responsibility to the communities in which they operate. The Body Shop took advantage of their numerous retail outlets and decided to reach out to their substantial market through in-store campaigns. The approach has been to make use of their human resources as a mechanism for providing HIV/AIDS campaigners with an outlet for information dissemination. The Body Shop has taken the campaigns into its stores with the aim of integrating HIV/AIDS into every day environments. In particular, in-store activities assist in accessing women who, in Japan, are often excluded from discussions surrounding the issue of HIV/AIDS, such as sex and drug use. The cause-related marketing activities (t-shirts, red ribbons, Japan-specific products) were highly successful in generating public awareness for the campaigns. There were also reputation gains for the company on a topic that is now being legitimized as an important issue. The Body Shop also identified benefits to their employees, through observed improvement in staff morale and productivity through involvement in the in-store campaigns. They held workshop for all store managers to raise the level of understanding in HIV/AIDS, which had the effect of convincing many of them of the importance of such close involvement. Copyright @ Joint United Nations Programme on HIV/AIDS (UNAIDS) Larsen & Toubro Limited – India Larsen & Toubro recognized that HIV/AIDS place the private sector in a vulnerable position as a result of high level of incidence o f HIV in the age group 18-35, placing at risk the most productive section of their human resources. Larsen & Toubro have a long history of responding to HIV/AIDS, dating back to 1985 when they first launched an awareness-raising program. Since then they have extended the scope of their activates to include:
Larsen & Toubro actively promote non-discrimination of people living with HIV/AIDS for hiring, promotion, transfer and training. There is no mandatory testing at any stage. They also provide counseling to HIV-positive staff
Larsen & Toubro were instrumental in the drafting of an HIV/AIDS policy for Indian industry, "Corporate Response to AIDS: Policy Guidelines". They also make fully available their training and policy documents to other organizations. Due to their long-term commitment to sharing knowledge and experience on HIV/AIDS policies in the workplace, Larsen & Toubro have become well-respected throughout the private, governmental and NGO sectors in Indian society. While no specific monitoring studies have been undertaken, company observations reveal that the incidence of HIV cases among the workforce have declined. Copyright @ Joint United Nations Programme on HIV/AIDS (UNAIDS)
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