Ian Chapman-Banks, CEO, SQREEM
Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium
Date : July 05, 2018
Time : 7:45 AM - 9:00 AM
Price : $0.00
|2018-07-05 07:45:00 2018-07-05 09:00:00 Asia/Singapore Artificial Intelligence for SMEs - and Big Companies Too - AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium AmCham Singapore|
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Hosted by SME Committee
Artificial intelligence offers a game-changing opportunity for SMEs to compete more effectively and drive growth. Indeed, smaller firms that are stepping up investment in innovation and technology are already reaping rewards. Using artificial intelligence for digital marketing can enable SMEs to acquire customers at home and overseas, using digital advertising platforms based on cognitive Artificial Intelligence (AI). AI has already been shown to increase the effectiveness of the advertising budgets by up to 75%, uplift sales by as much as 25%, and increase a brands’ market reach both locally and globally.
Moreover, SMEs can use AI to assess performance in real-time and automatically refine targeting, learn their ideal customer profile, expand market share, and measure and improve ad effectiveness. Come to learn from Ian Chapman-Banks about how AI works and how you can use it to grow your business.
About the Speaker
Ian Chapman-Banks is a scientist and coder by degree and a marketing technologist by profession, with an MBA from the University of Chicago Booth Business School and 25 years in senior positions at Apple, Microsoft, and Dell. Ian was the regional CEO of a US$3 billion business for Motorola in Asia Pacific. He has lived in London, New York, San Francisco & Beijing. Ian also has three successful startup exits outside of his corporate life: 1). A retail business which was a trade sale, 2) A Chinese gaming company listed in London and 3) A Nasdaq-listed semiconductor company that was sold to a sovereign wealth fund.