Bob Dearsley, Chief Executive Officer, The B2B Marketing Lab; President of International Operations, Be Found Online
Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium
Date : June 12, 2018
Time : 4:45 PM - 7:00 PM
Price : $15.00
|2018-06-12 16:45:00 2018-06-12 19:00:00 Asia/Singapore How To Successfully Launch And Deploy An Inbound Marketing Programme For Your Business - AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium AmCham Singapore||Register for event|
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Hosted by the Marketing & Communications and SME Committees
This event will include networking session with free flow of drinks and snacks.
4:45 pm – 5:00 pm Registration / Networking
5:00 pm – 5:05 pm Introduction
5:05 pm – 5:55pm Presentation / Q&A
5:55 pm – 6:00pm Closing
6:00 pm – 7:00 pm Networking Session
Marketing and sales have changed dramatically over the last decade, cold calling responses are diminishing, email response rates are down, and so the cost of customer acquisition is increasing. In this presentation, Bob Dearsley, chief executive of The B2B Marketing Lab, President of International Operations, Be Found Online and presenter of the very successful “Can you be found online?” presentation hosted by AmCham in October 2017, will help you understand how to attract potential customers and generate leads through your website with clear, effective Inbound Marketing to help your business grow.
The way in which prospects engage with your business has fundamentally changed over the last few decades. Before the advent of Google and the Internet, if a prospect wanted to find out more about a product or service, they would have to pick up the phone and call into the business to talk to someone!
With the worldwide web and search engines like Google, the world changed forever. Suddenly prospects had the means to find the information they needed in their own time. Slowly, the relationship between the buyer and the seller changed. Buyers became more resourceful and sophisticated; instead checking out business websites, blogs, articles and reviews online to get a better understanding of the products or services they were interested in before they even talked to your sales team.
How did Marketers react? And what does good marketing look like in 2018?
About the Speaker
Chief Executive Officer, The B2B Marketing Lab
President of International Operations, Be Found Online
Bob Dearsley, CEO, Speaker and Author, will be highlighting how leading organisation within the US and Europe have successfully implemented Inbound Marketing programmes to drive growth. The strategy behind this is key, and Bob will be sharing his knowledge on how businesses of all sizes can transform their marketing, drive lead generation, build customer acquisition and grow client engagement.
Bob Dearsley is the curator of No More PR & Marketing Bollox, a 25-year PR veteran and marketing specialist, speaker, and the founder of the London-based firm ITPR and The B2B Marketing Lab, as well as the International business, BeFoundOnline.com.