Is Measuring the Effectiveness of Your Digital Marketing One of Your Company's Greatest Challenges?

Daniël Heerkens, Digital Marketing Strategy Director, 2Stallions Pte. Ltd.

Venue : AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium

Date : March 27, 2018

Time : 7:45 AM - 9:00 AM

Price : $0.00

2018-03-27 07:45:00 2018-03-27 09:00:00 Asia/Singapore Is Measuring the Effectiveness of Your Digital Marketing One of Your Company's Greatest Challenges? The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter? Quite simply, it is because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just doesn’t cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity. AmCham Office, 1 Scotts Rd, Shaw Centre #23-03 S(228208) - Stamford American Auditorium AmCham Singapore

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Description


Hosted by the Marketing & Communications Committee

Agenda

7:45 am – 8:00 am
     Registration
8:00 am – 8:05 am     Introduction of speaker
8:05 am – 8:45 am     Presentation
8:45 am – 9:00 am     Q&A / Discussion

Synopsis

The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc.

So why exactly do digital marketing analytics matter? Quite simply, it is because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just doesn’t cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel.

Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals.

As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.

About the Speaker

Daniël Heerkens
Digital Marketing Strategy Director
2Stallions Pte. Ltd.

Daniel is a Dutch entrepreneur and marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy Expert at 2Stallions where we works with Fortune 500 companies like CNN & Google. He volunteers as the Chief Editor & Board Member of the ADB- Dutch Chamber of Commerce. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1000km bicycle ride through Myanmar to raise funds for charity.

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