Branded Residences: Creating Synergy between Branded Residences, Hotels and Serviced Apartments

Lada Shelkovnikova, Partner, Hotels & Hospitality, Withers KhattarWong and Pearl Lim, Partner, Head of Banking, Finance and Property, Withers KhattarWong

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : October 27, 2017

Time : 11:45 AM - 1:30 PM

Price : $15.00

2017-10-27 11:45:00 2017-10-27 13:30:00 Asia/Singapore Branded Residences: Creating Synergy between Branded Residences, Hotels and Serviced Apartments Hosted by the Property and Travel & Leisure Committees The concept of branded residences has been a much-debated topic in the past decade among developers and hotel operators. This business model has strong growth potential and financial rewards if handled properly, but also comes certain business risks which, if not addressed at the outset, may potentially create a "snowball effect". The branded residences model benefits the developers where brand affiliation boosts significant sales premiums (may range between 20% and 40% as compared to the like-for-like unbranded residences in the same location and segment). As with any mixed-use project, off the plan residential sales can be a key driver for project feasibility and financing. Join Lada and Pearl as they discuss the following: · Bringing the branded operator on board: Operator's perspective in terms of risks and rewards · Developer's perspective: short-term vs. long-term benefits · Residential inventory threatens the hotel performance? · Branded vs. unbranded residences in the mixed-use project · Selling Branded Residences off plan Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre) AmCham Singapore

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Description


Hosted by the Property and Travel & Leisure Committees


The concept of branded residences has been a much-debated topic in the past decade among developers and hotel operators. This business model has strong growth potential and financial rewards if handled properly, but also comes certain business risks which, if not addressed at the outset, may potentially create a "snowball effect".

The branded residences model benefits the developers where brand affiliation boosts significant sales premiums (may range between 20% and 40% as compared to the like-for-like unbranded residences in the same location and segment). As with any mixed-use project, off the plan residential sales can be a key driver for project feasibility and financing.

Join Lada and Pearl as they discuss the following:

·       Bringing the branded operator on board: Operator's perspective in terms of risks and rewards
·       Developer's perspective: short-term vs. long-term benefits
·       Residential inventory threatens the hotel performance?
·       Branded vs. unbranded residences in the mixed-use project
·       Selling Branded Residences off plan

About the Speakers

Lada Shelkovnikova
Partner, Hotels & Hospitality
Withers KhattarWong 

Lada specializes in all aspects of hotel operator appointment, project structuring of mixed-use developments with hospitality component, branded residences arrangements, serviced apartments with optional and mandatory rental pool, negotiation of hotel management, franchise and manchise agreements, mediation in hospitality, hotel acquisitions and disposals, as well as structuring of hospitality-focused joint venture arrangements.

Lada has advised hotel owners and hotel operators with respect to projects in Indonesia, Japan, South Korea, Malaysia, Myanmar, Maldives, UAE, Saudi Arabia, Oman, Bahrain, Turkey, Iraq, Qatar, Egypt, Kuwait, Jordan, Kenia, Georgia and USA.

Prior to Withers KhattarWong, Lada spent several years in Dubai working in the Hospitality practice of the largest regional law firm, covering the hotels and hospitality projects across the entire Middle East region.

Back in 2013-14, Lada was the head of the hospitality working committee in the American Chamber of Commerce in Ukraine.

Lada speaks regularly at industry conferences, including in Dubai, Singapore, Thailand, Indonesia, and the Philippines.

Pearl Lim
Partner, Head of Banking, Finance and Property
Withers KhattarWong

Pearl’s main areas of expertise include banking and finance, securities, bankruptcy and insolvency law, company and commercial law, conveyancing and property law, landlord and tenant law, project finance and international finance.

She has extensive experience in real estate as well as banking, finance and security transactions. Her diverse practice encompasses advising in real estate matters involving acquisition and disposal of commercial, industrial or residential property, sale and purchase of development sites, acquisition of state/ government/ JTC land parcels, and leasing of residential, commercial, retail and industrial properties. She has advised purchasers as well as vendors in sales, acquisitions and sales with leaseback of commercial, retail and industrial buildings and represented landlords and tenants in leasing matters.

On the banking and finance aspect, Pearl has acted for individuals as well as major banks, financial institutions, corporate borrowers, investors and statutory boards in Singapore and overseas in a wide range of banking, finance and security transactions. She has represented both lenders and borrowers in numerous acquisition, loan and security transactions and advised on the structuring as well as negotiations of security and financing documents.

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