Branded Residences: Creating Synergy between Branded Residences, Hotels and Serviced Apartments
Lada Shelkovnikova, Partner, Hotels & Hospitality, Withers KhattarWong and Pearl Lim, Partner, Head of Banking, Finance and Property, Withers KhattarWong
Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)
Date : September 21, 2017
Time : 11:45 AM - 1:30 PM
Price : $15.00
Please add to calendar before registering for the event
Postponed (New date will be advised)
by the Property and Travel & Leisure Committees
concept of branded residences has been a much-debated topic in the past decade
among developers and hotel operators. This business model has strong growth
potential and financial rewards if handled properly, but also comes certain
business risks which, if not addressed at the outset, may potentially create a
branded residences model benefits the developers where brand affiliation boosts
significant sales premiums (may range between 20% and 40% as compared to the
like-for-like unbranded residences in the same location and segment). As with
any mixed-use project, off the plan residential sales can be a key driver for
project feasibility and financing.
Lada and Pearl as they discuss the following:
the branded operator on board: Operator's perspective in terms of risks and
perspective: short-term vs. long-term benefits
inventory threatens the hotel performance?
vs. unbranded residences in the mixed-use project
Branded Residences off plan
About the Speakers
Partner, Hotels &
specializes in all aspects of hotel operator appointment, project structuring
of mixed-use developments with hospitality component, branded residences
arrangements, serviced apartments with optional and mandatory rental pool,
negotiation of hotel management, franchise and manchise agreements, mediation
in hospitality, hotel acquisitions and disposals, as well as structuring of
hospitality-focused joint venture arrangements.
has advised hotel owners and hotel operators with respect to projects in
Indonesia, Japan, South Korea, Malaysia, Myanmar, Maldives, UAE, Saudi Arabia,
Oman, Bahrain, Turkey, Iraq, Qatar, Egypt, Kuwait, Jordan, Kenia, Georgia and
to Withers KhattarWong, Lada spent several years in Dubai working in the
Hospitality practice of the largest regional law firm, covering the hotels and
hospitality projects across the entire Middle East region.
in 2013-14, Lada was the head of the hospitality working committee in the
American Chamber of Commerce in Ukraine.
speaks regularly at industry conferences, including in Dubai, Singapore,
Thailand, Indonesia, and the Philippines.
Partner, Head of Banking,
Finance and Property
main areas of expertise include banking and finance, securities, bankruptcy and
insolvency law, company and commercial law, conveyancing and property law,
landlord and tenant law, project finance and international finance.
has extensive experience in real estate as well as banking, finance and
security transactions. Her diverse practice encompasses advising in real estate
matters involving acquisition and disposal of commercial, industrial or
residential property, sale and purchase of development sites, acquisition of
state/ government/ JTC land parcels, and leasing of residential, commercial,
retail and industrial properties. She has advised purchasers as well as vendors
in sales, acquisitions and sales with leaseback of commercial, retail and
industrial buildings and represented landlords and tenants in leasing matters.
the banking and finance aspect, Pearl has acted for individuals as well as
major banks, financial institutions, corporate borrowers, investors and
statutory boards in Singapore and overseas in a wide range of banking, finance
and security transactions. She has represented both lenders and borrowers in
numerous acquisition, loan and security transactions and advised on the
structuring as well as negotiations of security and financing documents.