Marketing & Communications Committee - Can You Be Found™ Online?

Bob Dearsley, President of International Operations, BeFoundOnline and Steve Krull, Chief Executive Officer, BeFoundOnline

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : October 26, 2017

Time : 8:00 AM - 9:30 AM

Price : $0.00


Learn How Top Websites Consistently Achieve Strong Organic Search Results

Please join Bob Dearsley and Steve Krull of Be Found Online (BFO) for an engaging session exploring how SEO is evolving heading into 2018. In this presentation, Bob & Steve will be discussing SEO trends while additionally helping you understand the value of your investment and sharing some tools you can use to measure performance. Covering international, multi-language and overall best practices, Bob and Steve will share their experience with the goal of providing practical advice to help you grow the ROI of your website(s).

About the Speakers

Bob Dearsley
President of International Operations

Bob Dearsley is the curator of ‘No More PR & Marketing Bollox!’, a 25 year PR veteran and marketing specialist, speaker, and the founder of the London-based firm itpr (

Known for his reality-rooted marketing advice and intuitive understanding of what works in the world of start-ups and SME businesses, Bob has helped everyone from shoe-string startups to established tech firms reach their ideal prospect base and grow.

Tired of seeing company directors think they can “DIY” their own marketing and PR, he wrote his book with the hope of explaining how an integrated understanding of the PR and marketing ecosystem—paired with an appreciation for the power of modern communications and inbound marketing techniques—can translate to big results for any SME or startup business.

Also an accomplished speaker, Bob is frequently asked to speak on topics of digital PR and inbound marketing at conferences around the world including: HubSpot’s annual Inbound conference in Boston, Share in San Francisco, BrightEdge’s annual event and numerous UK conferences and exhibitions.

His no nonsense, straight-talking style is enjoyed by all his audiences whether small in business meetings or large on stage. His book, All That PR & Marketing Bollox...Explained! is the cornerstone of his plans to further develop his businesses and will be used to actively promote all three brands; itpr, The B2B Marketing Lab and

In 2011, he launched the second brand—The B2B Marketing Laboratory (—a team of digital marketing consultants, search marketing and PPC analysts, copywriters, designers, web developers and social media addicts.

In 2015, as a result of continued international expansion of the SEO and PPC business within The B2B Marketing Laboratory, Bob spun-off a joint venture business with Chicago-based search specialists, Be Found Online, LLC (BFO). The company manages large scale, international websites for multi-national corporations, with offices in London and Chicago.

Singapore has now been added to London and Chicago as a base for the development of new business. As of 2017, both The B2B Marketing Lab & BFO have offices in the Marina Bay Financial District of Singapore.

Bob has also been a member of the Chartered Institute of Public Relations (CIPR) for more than 15 years and is a former Chair of the Science and Technology Group now STEM Group. He has regularly been involved as a judge on the annual CIPR Awards, most recently judging in the category of “Best use of Social Media.” His PR firm, which also focuses on inbound marketing strategies, was voted “Most rated Tech PR agency in the UK” in a national survey of UK technology journalists. Bob is also a director of several marketing and PR businesses and acts as an advisor to a number of technology and professional services businesses.

Steve Krull
Chief Executive Officer

Steve Krull fell in love with search years ago, when he was in a technology position managing web developers. He has never looked back on his decision to become a search marketer. His years of experience in the industry led him to his current role as BFO’s Co-Founder and CEO.

Steve believes in collaboration and leading by example, or what he calls “unleadership.” He strives to lead the company in a way that centers on being vulnerable, accepting feedback, trusting, and doing good things.

Outside of work, Steve loves the Chicago Cubs, having fun with his family, and looking for new hobbies. He also enjoys reading a good spy novel, watching old movies, and keeping busy. On a typical Saturday afternoon, he might be caught chasing the kids or fixing things around the house (that he probably broke).