Marketing Automation: How It Works And Why It's Important For Modern Marketers

Daniël Heerkens, Digital Marketing Strategy Director, 2Stallions Digital Marketing Agency; Kirk Masters, Regional Partner Manager, Infusionsoft

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : May 25, 2017

Time : 4:45 PM - 6:00 PM

Price : $0.00

Description

Hosted by Marketing & Communications and SME/Entrepreneur Committees

 

Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson that just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy”. By now, some companies have already started to use Marketing Automation software in one way or another. But are the results as good as one had expected? It’s time to move on from the basic understanding of marketing automation and start focusing on what is really required to achieve success in Marketing Automation.

 

The event will be especially relevant for marketers in medium & international companies but will offer anyone interested in learning more about marketing automation a great arena to both learn from others, as well as network and discuss with other participants. During the event you will get to hear more about:


·                   What is marketing automation and why is it important

 

·                   How to create efficient marketing and sales processes

 

·                   Some of the most popular use cases for marketing automation

 

·                   Examples how to generate repeat sales & turn abandoned carts into sales

 

·                   Focus on your hottest leads & long term prospects nurture

 

 

About the Speakers


Daniël Heerkens

Digital Marketing Strategy Director

2Stallions Digital Marketing Agency

 

Daniel is a Dutch entrepreneur and marketer who have been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy Expert at 2Stallions. He volunteers as the Chief Editor of the Association of Dutch Business Magazine. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1000km bicycle ride through Myanmar to raise funds for charity.

 

Kirk Masters

Regional Partner Manager

Infusionsoft

 

Kirk Masters has a mission to help Infusionsoft partners grow their businesses and influence within the small to medium business world.  Starting as a top producing sales associate with Infusionsoft in 2008 he has assisted in developing many different sales divisions within the company.  He has a unique background in Marketing and sales having developed and led sales, retention and partner groups.  He has taken some of the most disadvantaged partners, in developing regions, and made them into top reselling partners in Infusionsoft.  He is an experienced consultant, sales person, coach and speaker.

 

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