Observations Through the Looking Glass of Aging: Marketing to the Most Valuable Generation

Tim Love, Global Advertising Leader, Marketing Expert and Author

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : April 12, 2017

Time : 11:45 AM - 1:30 PM

Price : $0.00

Description

Aging is the world’s next and biggest emerging market.

The market that every brand wants to attract today is the Millennials, and the temptation to win with them is almost irresistible.
  They’re the largest global generation, but they are not the people with the most money: notably the Baby Boomers, those born between 1946 and 1964. Marketers need to get better at the way they market to this growing segment while at the same time going after the Millennials. The brands, businesses and public policy leaders that figure this out first will realize astonishing growth over the next thirty years.

Based on his talks at TEDx, Oxford University and his recently published book The Book That Gets Better With Age, Tim will share some observations on aging, based on his 40-years of global brand building for clients like P&G, Pepsico, Nissan and Infiniti Motors, GE, Johnson and Johnson, Duracell,
  Kraft, UBS and others.

About the Speaker:

Tim Love
Global Advertising Leader, Marketing Expert and Author


Tim Love is former Vice-Chairman of Omnicom Group, a leading global advertising and marketing services company. He retired in 2013 as CEO of the Asia Pacific, India, Middle East and Africa regions.

Throughout Tim’s 42-year career in the advertising industry he helped clients and the industry be more globally sensitive, collaborative and effective.
  His exceptional brand-building credentials came on some of the world’s largest and most successful brands:  like P&G, Nissan and Infiniti automobiles, PepsiCo, Unilever, Gillette, Mars, UBS, Kraft, Philips and Johnson & Johnson. An industry forerunner in international branding, he lived in Tokyo, Singapore, Brussels and New York obtaining first-hand experience with consumers and brands in 68 countries and has experience overseeing brands in over 138 countries.

An active leader in the international advertising community, Tim serves on several boards and advisories including The Advertising Council, the Heart of America Foundation, the Organization of Women in International Trade (OWIT), the Institute for Advertising Ethics at the University of Missouri and the National Underground Railroad Freedom Center in Cincinnati.
  

Immediately following his retirement, Tim co-taught an MBA elective on “Branding and Communication” at Oxford’s Said School of Business.
  He is on the faculty of the US Marketing Communications College, a pro-bono initiative at the Foreign Service Institute of the US State Department where he will be teaching this June.  In April 2015 he was named Chairman of the Board of Advisors of BoomAgers, a marketing communications agency focused on the 50 year old generation.

He has been a guest lecturer at Oxford University, the Lee Kuan Yew School of Public Policy in Singapore, Harvard, Yale School of Management, Columbia University, the University of Illinois, Miami University in Ohio, Northeastern University, Savannah College of Art and Design and Mudra Institute of Communications in Ahmedabad, India.

Tim was a founding member and first chairman of the 4A’s Multicultural Advertising Internship program in 1972 and a co-founder of Business for Diplomatic Action (BDA) in 2003, which focused on improving international business cooperation.

He has had numerous articles published that present his insights on branding, globalization and cultural understanding.
  Several of his themes have been published: “Think Like The Sun- The Secret to Global Brand-Building,”  “Our Language Impediment”, “Self-Regulation in a New Media World” and a white paper for the US Department of State following 9/11- "Walk the Talk: What Corporations Can Do about Rising Anti-Americanism." His recently published book The Book That Gets Better With Age has been sold out on Amazon five times since its launch in 2016 and was named by Amazon as the #1 Release In Global Marketing in January 2016. The book has won five 2016 literary awards in the category of “health and aging” including an International Award and a Reader’s Favorite Award for illustration.

Tim is a James Webb Young Fellow with a Masters in Communication from the University of Illinois where he was named “Most Outstanding Graduate.”
  He has a Bachelor of Science in Business Administration with a minor in Fine Arts from Miami University in Ohio.

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