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Marketing & Communications Committee - How To Grow Your Business In An Age Of Digital Disruption

Taru Jain, Founder & CEO, FutureMarketer

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : February 01, 2017

Time : 11:45 AM - 1:30 PM

Price : $15.00

Description


Businesses should adapt, fast and often. The rate at which new technologies are being adopted is becoming increasingly faster. According to a McKinsey survey of 850 business leaders, more than one-third expect at least 15% of their companies’ growth in the next 3 years to be driven by digital initiatives.

So how do you grow your business in an age of digital disruption? Their unique S.A.V.E. approach will help you manage digital disruption, target digitally savvy customers and shift your marketing efforts away from the traditional 4P’s (products, places, price and promotion) of marketing, to help your business scale new heights in 2017!

About the Speaker

Taru Jain
Founder & CEO
FutureMarketer

Over the past 20 years, Taru has led large digital marketing agencies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups - a catalyst for positive change. He has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 5,000 professionals around the world. These include training senior executives at leading corporations such as Starbucks, Johnson & Johnson, MasterCard, Bloomberg, Sodexo, Credit Suisse, DBS, Oracle, WPP and Leo Burnett, among many others.

In addition, Taru is a digital coach and consultant for senior executives at leading multinationals. He helps them learn about ‘digital’ on their terms and identify the impact of digital on their business, as well as navigate the multifaceted change it presents to their organisation.

Before becoming a full-time coach and consultant, Taru held senior leadership positions in the world’s leading digital marketing and consulting firms. His previous roles include MD at JWT-XM, one of WPP Asia’s most awarded digital businesses and Head of Digital and Integrated at Y&R and Client Director at LBi Europe (now DigitasLBi).

Prior to that Taru worked with the Lowe (Lintas) group in India and London to help build Unilever’s global brands portfolio in Asia and then at the Global Category level.

He has lived and worked across three continents and helped clients from over 40 countries.

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