Marketing & Comms Committee - B2B Data-Driven Marketing

Ruth P. Stevens, President, eMarketing Strategy, a B2B consultancy in NYC

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : November 29, 2016

Time : 8:00 AM - 9:30 AM

Price : $0.00

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Description

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In this session, we will explore what B2B marketers can really be doing to get maximum business value from data about customers and prospects. We’ll look at new data sources, how to keep your data clean and fresh, the top 5 applications of data in B2B, and a lively case study about how a machine-tools company applied data to fuel sustainable business growth. In addition, you will learn practical applications, such as turning your website into a source of prospecting data, as well as becoming comfortable and energized about taking charge of your customer and prospect information.

This will be about data that is big—and small—and a great source of leverage for profitability.
  

You will learn:

·         The business case for complete, accurate data
·         Four steps to strategic, effective B2B data acquisition
·         Five essential data hygiene tactics
·         How Makino Americas dramatically improved its marketing ROI via data-driven content marketing

Speaker’s bio

Ruth P. Stevens
President
eMarketing Strategy, a B2B consultancy in NYC

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at
Biznology and Target Marketing Magazine, and a contributing writer at AdAge.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.  Learn more at www.ruthstevens.com

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