Marketing & Communications Committee - Reputation Risk at the Speed of Social Media in 2017

Charles Lankester, SVP, Reputation Management, Asia-Pacific, Ruder Finn Asia Pte Ltd

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : December 06, 2016

Time : 11:45 AM - 1:30 PM

Price : $15.00

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Description

With the Samsung Note7 recall representing the latest global corporate crisis, 2017 will likely see the further evolution of business reputational risk created or accelerated by social media controversies in Singapore and Asia-Pacific. With the divide between new and traditional media largely invisible, smartphones are now a primary news source and reputations can be built or lost on a “like”. In this new environment, private and public sector organisations need to ensure they fully understand the evolving threats and opportunities. How can businesses prepare and plan? What lessons can be learned? How concerned should management be? Charles Lankester, SVP, Reputation Management at Ruder Finn will review recent Singaporean and international controversies and propose practical solutions.

About the Speaker

Charles Lankester
SVP, Reputation Management, Asia-Pacific
Ruder Finn Asia Pte Ltd

Charles Lankester has built a career in reputation management and corporate communications and understands the business of delivering results whilst balancing the requirements and interests of numerous, complex stakeholders. His areas of specialism include reputation risk mitigation, communications and social media strategy. He has worked in Europe (London) and Asia-Pacific (Hong Kong, Singapore, China and South Korea) since 1986. Prior to joining Ruder Finn in 2014, he held leadership positions at many of the world’s most respected communications firms including Burson-Marsteller, Ogilvy, & Mather and Weber Shandwick. With a career built across Asia-Pacific and Europe, Charles has represented some of world’s best known corporations and brands including Coca-Cola, Kirin, Visa, Johnson & Johnson, Credit Suisse and Roche. He has also advised the Governments of Hong Kong, Singapore and the United Kingdom. Widely published and quoted in the business and communications industry media, Charles is also a regular speaker on the evolution of social media opportunities and threats.

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