E-Commerce - Is it a Disrupter or an Enabler for the Food Industry?
Matthew Kovac, Executive Director, FIA; Penny Cox, VP of Commercial & Marketing, RedMart; Deborah K. Elms, Ph.D, Executive Director, Asian Trade Centre; Ganesh Kashyap, Director eCommerce, Asia Pacific, Mondelēz International; and Shirley Zhu, Programme Director, IGD Services.
Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)
Date : November 11, 2016
Time : 11:45 AM - 1:30 PM
Price : $25.00
recent years there has been significant growth in the number of shoppers using
the online grocery channel, with a quarter (26%) now saying they have shopped
online for groceries in the last month versus a fifth (22%) in 2010.
Chinese online grocery market, already the world’s largest, is set to be worth
almost $180bn by 2020 – nearly five times its current value of $41bn, according
to the latest IGD research.
highlights from IGD’s findings reveal that by 2020:
grocery in China will be worth almost $70bn more than the other top nine online
grocery markets combined
online grocery is the world’s second largest and will be worth $28bn
shoppers increasingly using mobile technology is driving global demand for
online grocery shopping
from our expert panel from Asian Trade Centre, IGD, Redmart and Mondelēz:
of the trade and harmonisation agenda and what it means for food companies and
e-Commerce market trend
study of the Singapore e-Commerce space
are the challenges and opportunities?
of Commercial & Marketing
Penny is the VP of Commercial & Marketing
at RedMart, Singapore’s one-stop online shopping platform offering a wide
selection of goods from groceries to household essentials. Her responsibilities
include customer acquisition and engagement, product range, pricing,
availability and margin for the online supermarket. Prior to joining the
RedMart team, Penny worked in online strategy for Coles in Australia.
She originally started her career designing
football stadiums in London, UK before branching into strategy with LEK
Consulting and finally finding her niche in the world of eCommerce. She spent 3
years as a senior manager at Ocado, the UK's largest online grocer, including
during their IPO in 2010.
Penny has an MBA from INSEAD and a Masters in
Engineering from Cambridge & MIT.
K. Elms, Ph.D
Deborah ELMS is
Executive Director of the Asian Trade Centre in Singapore. She is also a senior
fellow in the Singapore Ministry of Trade and Industry’s Trade Academy. Previously,
she was head of the Temasek Foundation Centre for Trade & Negotiations
(TFCTN) and senior fellow of international political economy at the S.
Rajaratnam School of International Studies at Nanyang Technological University,
Singapore. Her research interests are negotiations and decision making, and her
current research involves the Trans-Pacific Partnership (TPP) negotiations and
global value chains. She has provided consulting on a range of trade issues to
governments including the United Arab Emirates, Sri Lanka, Cambodia, Taiwan,
and Singapore. Dr. Elms received a PhD in political science from the University
of Washington, a MA in international relations from the University of Southern
California, and bachelor’s degrees from Boston University.
Ganesh is Director and GM of Mondelēz’s Asia
Pacific eCommerce business. Mondelez is
a $30B global snack-food company, with a portfolio of much loved brands such as
Cadbury chocolates, Milka, Oreo cookies, Ritz crackers, Halls candy and Trident
gum among others. In his role, he carries full P&L
responsibility for Mondelez’s eCommerce business in the region - leading a
rapid growth agenda across China, India, South East Asia, Australia and
Japan. Having lived and worked
extensively across Asia, he has a unique insight into the consumer and the
eCommerce revolution in these markets.
Prior to Mondelez he spent 10 years in management consulting, most
recently with Bain & Company.
Shirley Zhu leads IGD’s research programme in
the Southeast Asia region. Shirley has extensive research experience in the
FMCG industry and has helped many multinational and local clients achieve their
strategic objectives. Her role with IGD involves strategic planning, expanding
research coverage in Asia and building a network of the consumer goods industry
in the region.
Industry Asia (FIA)
Matt Kovac is the Executive Director at FIA.
He oversees all policy, regulatory and member services activities with a team
of 13 based in Singapore. He is a seasoned corporate affairs professional with
more than 17 years of experience specialising in journalism, government and
stakeholder relations, policy analysis and corporate communications.
Originally from the United Kingdom, he was an
award-winning reporter for the Daily Mail, covering daily business, financial
and consumer affairs topics. He holds an MBA from the Lancaster University
Management School in the UK.