E-Commerce - Is it a Disrupter or an Enabler for the Food Industry?

Matthew Kovac, Executive Director, FIA; Penny Cox, VP of Commercial & Marketing, RedMart; Deborah K. Elms, Ph.D, Executive Director, Asian Trade Centre; Ganesh Kashyap, Director eCommerce, Asia Pacific, Mondelēz International; and Shirley Zhu, Programme Director, IGD Services.

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : November 11, 2016

Time : 11:45 AM - 1:30 PM

Price : $25.00

Please add to calendar before registering for the event



TPP Logos.jpg


In recent years there has been significant growth in the number of shoppers using the online grocery channel, with a quarter (26%) now saying they have shopped online for groceries in the last month versus a fifth (22%) in 2010.

The Chinese online grocery market, already the world’s largest, is set to be worth almost $180bn by 2020 – nearly five times its current value of $41bn, according to the latest IGD research.

Other highlights from IGD’s findings reveal that by 2020:

  • Online grocery in China will be worth almost $70bn more than the other top nine online grocery markets combined
  • UK online grocery is the world’s second largest and will be worth $28bn
  • Time-pressed shoppers increasingly using mobile technology is driving global demand for online grocery shopping

Hear from our expert panel from Asian Trade Centre, IGD, Redmart and Mondelēz:

  • Implications of the trade and harmonisation agenda and what it means for food companies and service providers?
  • The e-Commerce market trend
  • Case study of the Singapore e-Commerce space
  • What are the challenges and opportunities?

Our Panellists:

Penny Cox
VP of Commercial & Marketing

Penny is the VP of Commercial & Marketing at RedMart, Singapore’s one-stop online shopping platform offering a wide selection of goods from groceries to household essentials. Her responsibilities include customer acquisition and engagement, product range, pricing, availability and margin for the online supermarket. Prior to joining the RedMart team, Penny worked in online strategy for Coles in Australia.

She originally started her career designing football stadiums in London, UK before branching into strategy with LEK Consulting and finally finding her niche in the world of eCommerce. She spent 3 years as a senior manager at Ocado, the UK's largest online grocer, including during their IPO in 2010.

Penny has an MBA from INSEAD and a Masters in Engineering from Cambridge & MIT.

Deborah K. Elms, Ph.D
Executive Director
Asian Trade Centre

Deborah ELMS is Executive Director of the Asian Trade Centre in Singapore. She is also a senior fellow in the Singapore Ministry of Trade and Industry’s Trade Academy. Previously, she was head of the Temasek Foundation Centre for Trade & Negotiations (TFCTN) and senior fellow of international political economy at the S. Rajaratnam School of International Studies at Nanyang Technological University, Singapore. Her research interests are negotiations and decision making, and her current research involves the Trans-Pacific Partnership (TPP) negotiations and global value chains. She has provided consulting on a range of trade issues to governments including the United Arab Emirates, Sri Lanka, Cambodia, Taiwan, and Singapore. Dr. Elms received a PhD in political science from the University of Washington, a MA in international relations from the University of Southern California, and bachelor’s degrees from Boston University.

Ganesh Kashyap
Director eCommerce, Asia Pacific
Mondelēz International

Ganesh is Director and GM of Mondelēz’s Asia Pacific eCommerce business. 
Mondelez is a $30B global snack-food company, with a portfolio of much loved brands such as Cadbury chocolates, Milka, Oreo cookies, Ritz crackers, Halls candy and Trident gum  among others.  In his role, he carries full P&L responsibility for Mondelez’s eCommerce business in the region - leading a rapid growth agenda across China, India, South East Asia, Australia and Japan.  Having lived and worked extensively across Asia, he has a unique insight into the consumer and the eCommerce revolution in these markets.  Prior to Mondelez he spent 10 years in management consulting, most recently with Bain & Company.

Shirley Zhu
Programme Director
IGD Services

Shirley Zhu leads IGD’s research programme in the Southeast Asia region. Shirley has extensive research experience in the FMCG industry and has helped many multinational and local clients achieve their strategic objectives. Her role with IGD involves strategic planning, expanding research coverage in Asia and building a network of the consumer goods industry in the region.

Event Moderated by:

Matt Kovac
Executive Director
Food Industry Asia (FIA)

Matt Kovac is the Executive Director at FIA. He oversees all policy, regulatory and member services activities with a team of 13 based in Singapore. He is a seasoned corporate affairs professional with more than 17 years of experience specialising in journalism, government and stakeholder relations, policy analysis and corporate communications.

Originally from the United Kingdom, he was an award-winning reporter for the Daily Mail, covering daily business, financial and consumer affairs topics. He holds an MBA from the Lancaster University Management School in the UK.
Share on LinkedInShare on FacebookTweet about this on Twitter