A Guideline for Innovation: Design Thinking

Jeanne Liedtka, United Technologies Professor of Management, Darden Graduate School of Business, University of Virginia

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-01/05 Shaw Centre)

Date : October 07, 2016

Time : 8:00 AM - 9:30 AM

Price : $15.00

Please add to calendar before registering for the event




In the recently published the ASEAN Business Outlook Survey 2017, AmCham Singapore notes importantly that, “45% of business leaders in ASEAN say creativity and innovation are the most valued skills that are difficult to find….”

To this point, Jeanne Liedtka has spent her career arguing that innovation is something that can be taught. “A recipe for innovation isn’t add genius and stir,” says Liedtka. “Innovation happens when you treat it as an outcome – an outcome that takes effort, expertise, and new behaviors and problem-solving skills.” 

This presentation at AmCham Singapore is for leaders and thinkers who have problems they want to solve innovatively, and who want to know how to hire for, encourage, and learn: ideation, exploration, and experimentation. 

About the Speaker:

Jeanne Liedtka
United Technologies Professor of Management
Darden Graduate School of Business, University of Virginia

Jeanne Liedtka is the United Technologies Professor of Management at the Darden Graduate School of Business at the University of Virginia, where she teaches both MBAs and executives on the topics of strategy, innovation, and design thinking. Jeanne received her DBA in management policy from Boston University and her MBA from Harvard Business School.

Beginning her career as a strategy consultant for the Boston Consulting Group, she has served as Associate Dean of the MBA Program at Darden, Executive Director of the Batten Institute for Entrepreneurship and Corporate Innovation, and Chief Learning Officer at United Technologies Corporation.

Her enthusiasm for the strategic value of design can be traced back to an interest she developed in using the work of an architect as a metaphor for the role managers can play in strategic planning. Later research on the topic of organic growth convinced her that design was more than a metaphor - the tools of designers could be used to help managers grow and innovate in their businesses.
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