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Brand Protection through Product Traceability and Consumer Engagement

Jasmin Tan, Business Development Manager, Authenticateit Singapore Pte Ltd and Chris Milliken, CEO & Founder, PengWine

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : August 23, 2016

Time : 7:45 AM - 9:00 AM

Price : $0.00

Description

Postponed (New date will be advised)

Hosted by the ICT, Marketing & Communications and SME/Entrepreneur Committees

With the available technology, consumers have an increased access to information and various means for sharing their experiences instantly and publicly, for which brand owners are expected to be honest and transparent with their operations.

With consumers becoming more informed, they have the urge to know more, get more, and engage more with the brand owners to ensure quality, safety and authenticity of the products they have bought or even those they are just about to purchase. People request for transparency, demand to understand every detail and desire to have access to the brands and be able to connect in order to create trust.

Brand Owners are faced with challenges whereby they are expected to be able to protect their products, be in compliant with trade regulations and address consumer needs. Responding to these challenges requires having access to information—real time and at all time -- with regard to their products and end customers. A track and trace system that is built on global and industry standards will provide everyone in the entire supply chain a safe and trusted trading environment. Traceability of products as they move through the supply chain gives protection for brand owners and consumers alike. And this is a key step in winning the consumers' trust-- which is one; if not the biggest challenge Brand Owners face today.

About the Speakers

Jasmin Tan
Authenticateit Singapore Pte Ltd

Bio to follow

Chris Milliken
CEO & Founder
PengWine

Apart from being an entrepreneur, Sommelier and author, Chris Milliken also has the invaluable advantage of being a renowned Chef. With decades of experience in the food and beverage industry, Chris is a master of wine pairing, and fully equipped with the ability to comprehend the subtle variances that factor into the partnering of blends with the correct food.

In addition to his love of wine making in Chile, Chris also has a deep passion for the people and products of the countries in which he conducts business. To reinforce his commitment, his company ‘gives back’ via charitable contributions and voluntary time.

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