The PDPA – What It Means for Marketers

Yeong Zee Kin, Assistant Chief Executive, Personal Data Protection Commission

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : August 04, 2016

Time : 3:45 PM - 6:00 PM

Price : $0.00

Please add to calendar before registering for the event



Given the latest round of PDPC enforcement actions, it’s more important than ever for marketers to understand the regulations and to comply.

At this interactive session, Yeong Zee Kin, Assistant Chief Executive at the Personal Data Protection Commission, will present his point of view on the recent enforcement cases and share his observations of the worrying trends he has seen emerged.

Zee Kin will help put into perspective what the data protection obligations mean in a marketing context and what marketers can and should be doing to comply.

About the Speaker

Yeong Zee Kin
Assistant Chief Executive
Personal Data Protection Commission

Before becoming Assistant Chief Executive at the Personal Data Protection Commission, Zee Kin was Senior State Counsel and Director of Technology Law in the Civil Division of the Attorney-General’s Chambers. He also holds a concurrent appointment as Senior Director (Special Projects) in the Legal Services department of the Ministry of Communications and Information.

Prior this, Zee Kin was Senior Assistant Registrar and CIO of the Supreme Court of Singapore where he managed the Supreme Court’s Intellectual Property and Information Technology lists, eventually issuing its IP Court Guide. He was instrumental in maintaining Singapore’s leadership in court technology in electronic filing and introducing online case files. He pushed the boundaries of electronic discovery and the use of technology to manage electronic evidence pre-trial and present electronic evidence during hearings.

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