Drew Boyd, Co-author of Inside the Box
Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)
Date : August 17, 2016
Time : 11:45 AM - 1:30 PM
Price : $25.00
Join us for a lunchtime presentation on “Innovation Inside the Box” by
successful innovation expert, Drew Boyd on Wednesday, August 17 at The American
Chamber of Commerce office.
Drew will share on how innovation is not brainstorming but rather a structured process to focus creative output. His step-by-step process starts with creating a hypothetical solution first and then outlining the problems that it solves. This is exactly opposite of the traditional way people invent as usually one starts with a problem and then tries to invent solutions to solve it. That is not always effective because many times we do not know all the problems that will be encountered when using a new product or service. When we reverse the direction—solution to problem—unforeseen problems are uncovered and innovative solutions are developed. Drew will also discuss on ways to organize and lead innovation teams and embed innovation into the corporate culture to ensure that the ability to innovate is sustained through organizational change.
About Drew Boyd
A 30-year industry veteran, Drew spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. As director of Marketing Mastery at J&J, he created and led an internal marketing university that taught executives the skills of innovation, strategy and persuasion. Today, he trains, consults, and speaks widely in the fields of innovation, persuasion, and social media. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy Business. Drew is also co-author of “Inside the Box: A Proven System of Creativity for Breakthrough Results”.