Timing and Why it Matters: Connect with your Audiences at the Right Time to Seal the Deal!

Carolyn Camoens, Senior Vice President - South-east Asia, WE Communications and Henry Wood, VP, Head of I&A and Creative, Asia Pacific, WE Communications

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : June 27, 2016

Time : 11:45 AM - 1:30 PM

Price : $0.00

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Demographics have long held sway in marketing but the subject of time is becoming clearly as relevant, at what point in your life might you make a banking decision, a travel decision, a brand change decision. More than that, what time of year or day, as data becomes increasingly available the answers are discoverable.

Join WE Communications as they unveil the results of their annual research report Content Matters 3.0 with a focus on Asia Pacific consumers. The session hosted by Carolyn Camoens, SVP, Southeast Asia and Henry Wood, VP, Head of I&A and Creative, Asia Pacific will discuss how insights help businesses better achieve their goals with research-backed adjustments to their strategy. Topics will include the importance of timeliness in communications and how to tell a brand story beyond the product.

About Content Matters 3.0

Content Matters 3.0 is the third of the annual research series conducted by leading integrated agency WE Communications in-house Insights and Analytics team across Asia Pacific. This year’s issue delves into time and how it heavily influences consumer decisions rather than demographic indicators. With results obtained across 6 markets, this report aims to provide insight into the most effective ways to reach out to consumers simply by being present on the right platforms at the right time.


Carolyn Camoens
Senior Vice President - Southeast Asia
WE Communications

As Senior Vice President for Southeast Asia, Carolyn is responsible for the agency’s growth strategy across markets in this region. As part of her role, she leads a multi award-winning team in Singapore who have been acknowledged for expertise across communications disciplines and in international as well as local arenas.

Carolyn’s communications career spans nearly two decades and includes in-house and agency experience. She has consulted for some of the world’s leading brands across industries from healthcare to technology, aviation to FMCG.

Carolyn has extensive experience across traditional and digital campaign design as well as multi-market program development and management. She has also developed expertise in executive, internal, and crisis communications, managing a range of issues from corporate restructure to product failure.  

Carolyn is a writer at heart – a published author who has written for the page, stage, and screen – and a former radio presenter. A trained lawyer, she combines her legal sensibilities with creative flair to consistently deliver counsel that is innovative yet practical.

Henry Wood
VP, Head of I&A and Creative, Asia Pacific
WE Communications

Henry Wood joined WE (formerly Waggener Edstrom) in 2010 as senior director and currently acts as VP, Head of I&A (Insights & Analytics) and Creative for D APAC, the digital arm of WE. In this role he oversees the Insight & Analytics as well as the Creative teams across the region counselling clients including Swiss Re, MediaTek, Bodyshop, ZTE and Club Monaco. The team has won multiple awards from consumer video campaigns for LG and Influencer Identification strategy for DFS. Henry is currently based in Hong Kong.

Henry was previously the managing director for Hong Kong and India with Profero, a global independent digital agency headquartered in London with offices spanning Europe, the Americas and Asia.  During a four-year tenure, Henry worked with high-profile brands including Apple, Lufthansa, Procter & Gamble, Western Union Co., and Bank of Communications, providing digital counsel covering the full spectrum of digital practice, from search engine marketing (SEM) to campaigns to major site building strategy.

Before joining Profero, Henry had co-founded an events entertainment agency in Beijing, which made a name in the Beijing’s government, logistics and cultural sectors, which he ran for two years. Prior to that, he had a four-year stint with the Technology practice at Ogilvy Public Relations Worldwide in Beijing.

Henry began his career as a journalist for the Tourism & Hospitality Update in Australia and has a Law & Politics degree from the University of Buckingham.

This event is sponsored by:

Supported by Marketing and Communications Committee

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