Allison McDougall, Vice President of Emerging Business, Lionbridge
Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)
Date : July 19, 2016
Time : 11:45 AM - 1:30 PM
Price : $25.00
Please add to calendar before registering for the event
DescriptionEvolving technologies continue to challenge marketers to develop strategies to most effectively engage customers. In addition to multiple devices and multiple channels, marketers need to understand specific buyer behaviors, and to take into account a personalized experience in the language customers prefer. These strategies also need to include an appropriate balance between off- and on-line engagement. Digital marketing maturity is at the forefront in Asia. Join us for lunch to discuss top-level digital marketing trends specific to emerging markets, and how language impacts the overall experience for your customers.