Top 5 Digital Trends in Emerging Markets

Allison McDougall, Vice President of Emerging Business, Lionbridge

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : July 19, 2016

Time : 11:45 AM - 1:30 PM

Price : $25.00

Please add to calendar before registering for the event

   

Description

Evolving technologies continue to challenge marketers to develop strategies to most effectively engage customers.  In addition to multiple devices and multiple channels, marketers need to understand specific buyer behaviors, and to take into account a personalized experience in the language customers prefer.  These strategies also need to include an appropriate balance between off- and on-line engagement. Digital marketing maturity is at the forefront in Asia.  Join us for lunch to discuss top-level digital marketing trends specific to emerging markets, and how language impacts the overall experience for your customers.

About the Speaker 

Allison McDougall

Vice President of Emerging Business
Lionbridge

Allison McDougall has dedicated her 20 year career to the global content lifecycle, and considers herself a true global content anthropologist.  She is currently Vice President of Emerging Business at Lionbridge, where she manages a $50 million client portfolio across North America and Asia working with some of the world’s top brands, including Lenovo, Intel, HTC, and Alibaba. Allison’s personal areas of focus include global business and customer engagement through creative content marketing. 

Allison has spoken at events organized by the Translation Association of China (TAC), LocWorld, Globalization and Localization Association, Slator, Translators Without Borders, Information Development World, and Women in Localization, where she is a member of the Board of Directors. Allison is a strong advocate of higher education involving international language. She maintains close affiliations with the University of Illinois Global Languages program, where she earned a BA in French,  and Middlebury Institute of International Studies at Monterey, where she earned an MBA with a concentration in international Marketing.   

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