How Ben & Jerry's and Playmoolah Deliver Great products, Make a Profit and Improve the World

Gale Choong, Head of Marketing, Unilever Singapore; Amy Lim, Manager, Corporate Engagement, Singapore Centre for Social Enterprise (raiSE); Audrey Tan, Co-Founder, Dreams Architect, Playmoolah; and Alfie Othman, Executive Director, raiSE (Moderator)

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : April 20, 2016

Time : 5:30 PM - 7:00 PM

Price : $15.00

Please add to calendar before registering for the event



Singapore is ahead of the curve in promoting social enterprises (also known as businesses with a social mission). You may have heard of some of these “businesses for good,” including Bettr Barista, Eighteen Chefs, Edible Gardens, and Sustainable Living Lab.

With a three-part mission to make fantastic ice cream, manage for sustainable financial growth, and use the company in innovative ways to make the world a better place, Ben & Jerry's is the ultimate pioneer of social entrepreneurship.  Financial empowerment company Playmoolah is a Singaporean start-up with global dreams.

The Singapore Centre for Social Enterprise (raiSE) was set up one year ago to catalyze development of a vibrant social enterprise sector in Singapore.  Supported by the Ministry of Social and Family Development, National Council of Social Service, Social Enterprise Association, and the Tote Board, raiSE has a board composed of prominent corporate, government, and social sector representatives.


Please join us for this exciting panel featuring representatives from Ben & Jerry’s, Playmoolah, and raiSE to hear directly from social entrepreneurs about their experiences and convictions and how you and your company can play a part in supporting the vibrant social enterprise sector in Singapore and the region. 

Note: Ben & Jerry's ice cream on the house! Courtesy of Unilever. 

About the Speakers:

Gale Choong
Head of Marketing

Gale Choong is the Head of Marketing at Unilever Singapore. She assumed this role on August 2015.

As Head of Marketing, Gale is responsible for supervising the marketing strategies of all divisions in Unilever Singapore including ice cream, food, personal care and home care, and driving growth of these brands within each category via marketing communications and innovation launches.

Prior to this role, she was the Marketing Manager for F&N Foods for over a year. Gale has also held the position as Marketing Manager at L’Oreal Paris where she was responsible for developing and implementing brand strategies across all L’Oreal Paris brands for over four years.

Before that, Gale was with Unilever Singapore for over five years where she had the opportunity to manage Dove and Clear, and later managed global projects for Lux.

A graduate from Monash University, Gale has a track record of over a decade of experience in FMCG marketing across Asia. Gale is a mother of two and the wife to a leading drummer in Singapore.

Audrey Tan
Co-Founder, Dreams Architect

Audrey pioneers WhyMoolah's vision, business and market strategy. PlayMoolah combines games, technology and community experiences that enables adults to build a positive relationship to money for a purposeful life and a flourishing world. She rallied product marketing at Silicon Valley’s startup, prior to starting PlayMoolah. Audrey studied Technology Entrepreneurship at Stanford University; she also completed her Honours Thesis in Persuasive Technology and Games for Savings and Money Management at the National University of Singapore. In her free time, she meditates, rides the waves, flies the skies and is a fond inquirer of Theology!

About the Moderator:

Alfie Othman
Executive Director
Singapore Centre for Social Enterprise (raiSE)

Alfie has had a successful banking career of over twelve years. Alongside his private sector work, Alfie has devoted significant time to the public sector and civil society.

Recognized as a social enterprise practitioner within Singapore, in 2004, Alfie set up an industrial catering kitchen which provides jobs to workers from marginalized sectors, such as ex-offenders, single mothers, and persons with disability. 

Alfie also initiated the formation and was the head of the first urban microcredit scheme in Singapore. The Micro Credit Business Scheme was launched in November 2011. He is also advisor to PT JavaCrop, a community plantation project and BMT Ventura, an investment venture company that manages a micro-finance co-operative with a membership base of 2.2 million people in Indonesia. In April 2015, Alfie was appointed as Executive Director of raiSE.

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