David Sable, Global Chief Executive Officer, Y&R and Gwen Morrison, CEO, The Americas and Australasia, The Store, WPP's Global Retail Practice
Venue : InterContinental Hotel, Bugis Grand Ballroom, Level 2, 80 Middle Road, Singapore 188966
Date : March 07, 2016
Time : 11:45 AM - 2:00 PM
Price : $45.00
Event is closed for registration
Dysfunction, Disruption, and Driving Profit
Please join us for a special presentation by Y&R Global CEO David Sable who will share what he believes is the biggest problem facing the marketing industry — “Digibabble,” when people ascribe status to anything digital, social, and mobile as if nothing existed before it.
Looking at cases from retail to the startup world, including Amazon, Netflix, and Uber, David will challenge the audience to differentiate “disruption" from “evolution" and will remind them that the basic math for driving profit has not changed. Quick delivery, instant delivery, overnight delivery, personal delivery are not new concepts created by apps and cloud connectivity (although they do help fuel them). They are as old as human needs and have often been more profitable and efficient than they are today.
The Intersection of Content and Commerce
We will also be joined by Gwen Morrison, CEO (The Americas and Australasia) of The Store and Global Retail at WPP who will be providing strategic insights into the intersection of content and commerce.
In today’s ever-changing path to purchase, retailers need to deliver content that is both contextually relevant and crafted to trigger transactions. With leading retailers looking at every social channel as a purchase platform, the lines between media and retail are blurring.
how retailers deliver content and experiences that connect with purchase. Gwen
will share how to enhance the physical store with digital content, how retail
strategies must be delivered through search, and predict the future when
wearables, and other new innovations become shoppable by tomorrow’s consumers.
• How content in the physical and digital world is becoming instantly shoppable
• Learn how to enhance the physical store with digital content
• Hear why retail strategies must be delivered through search
• What you need to know to build your
retail strategy for a future where consumers have adopted wearables, and other
About the Speakers:
Global Chief Executive Officer,
David Sable is Global Chief Executive Officer of Y&R. Named to the post in February 2011, David has long had Y&R in his blood. He first joined as a trainee in 1976 and credits his start here for both his passion for the business as well as his core skills.
After Y&R, David worked at Wells Rich Greene and then moved to Israel, where he co-founded an agency, Mimsar. That start-up was a pioneering entry into the high-tech arena and reinforced David’s entrepreneurial spirit. Coming back to the U.S., David found his home at the extended Y&R family, working for Burson-Marsteller and Cohn & Wolfe. In 1990, he returned to Y&R Advertising to lead the international portion of the agency’s Colgate-Palmolive account. He then helped create Y&R’s team approach on the US Postal Service’s consolidated account, before leaving to pioneer an omni-channel startup in the U.S., Genesis Direct. In 2000, he moved to Wunderman, also part of the Y&R family, where he spent 10 years, ultimately as its Vice Chairman, before returning home to Y&R.
David is active in the industry as a Vice Chair of the Advertising Council’s Board of Directors and, for many years before, a Director-at-Large of the 4As. He has served as Jury President at Cannes three times, as head of the Direct, Creative Effectiveness and Creative Data juries and was a member of the Titanium jury.
CEO, The Americas and Australasia The Store
Global Retail Practice
Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase. Gwen is charged with identifying changes in the retail landscape that impact growth opportunities for Retailers and Brands.
The Store is a unique retail practice that serves as a knowledge hub to link WPP agencies and clients who are navigating an increasingly dynamic retail landscape. Building on the collective knowledge across the disciplines of shopper research, analytics, shopper marketing, format development, visual merchandising and retail brand development, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting resources for WPP group companies. The Store hosts global conferences and retail workshops throughout the year.
As technology and retail intersect, Gwen works with agencies and clients to advance opportunities with the “always on’ shopper. Over her career she has led retail initiatives for leading brands such as Nestle, Target, The North Face, Frito-Lay, and McDonald’s to heighten brand connections as consumers are actively engaged in buying decisions.
Gwen promotes best practice throughout the retail marketing community. She has written numerous articles for business publications including Harvard Business Review, Journal of Brand Strategy and Brand Weeks. Her views have been quoted in The Wall Street Journal, The New York Times, and Business Week. Gwen is a regular speaker at retail industry events including the National Retail Federation’s Annual Big Show. She also serves as a guest lecturer at various Universities and Business Schools including Northwestern University, University of Chicago and The Terry J. Lundgren Center for Retailing at U of A.
Corporate tables are available at a discounted rate of $400 for 10 seats. Please email Nathan Sivarajah at firstname.lastname@example.org to reserve a table.
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