Green Tastes Like Lemon Ice Cream – Marketing Secrets to Sensory Branding

Lisa Johnson, Business Director, Jack Morton Worldwide

Venue : Stamford American Auditorium (AmCham Office, 1 Scotts Rd, #23-03 Shaw Centre)

Date : March 22, 2016

Time : 11:45 AM - 1:30 PM

Price : $15.00

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Description

Hosted by the Marketing & Communications committee

From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.

It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.

This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the four critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.

About the Speaker

Lisa Johnson
Business Director
Jack Morton Worldwide

With 25 years’ experience in the events and sponsorship industry, Lisa has worked on 5 Olympics, Asian Games, 2 Commonwealth Games and the Brazil World Cup. Lisa's first foray into Asia was as Sponsorship Operations Director for the Asian Games in Doha, where she oversaw the delivery of all sponsor activations for the games, this was followed by leading consulting and production of Samsung’s on ground activations for the Vancouver Olympics.  She became the Sponsorship Services Director for the Commonwealth Games in Delhi 2010. This post saw Lisa moving to Singapore to consult to P&G on their IOC sponsorship, working in Pan-Asia, and the same time working with Visa on their World Cup activation for the Brazil World Cup.  Lisa is now Business Director at Jack Morton Worldwide where she consults to various brands on sponsorship and event activation.

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