Green Tastes Like Lemon Ice Cream – Marketing Secrets to Sensory Branding

On Tuesday afternoon, the MCC committee discussed about the topic of Sensory Branding and its impact on Marketing and consumer behavior. The session was led by Business Director, Jack Morton Worldwide Lisa Johnson.

 

Co-Chairs

Amanda Goh

Amanda Goh

Edelman Singapore

Bill Kelly

Bill Kelly

The Coca-Cola Company

Verdayne Nunis

Verdayne Nunis

Microsoft Asia Pacific

Join the Committee

About

Marketing and Communications Committee

The Marketing & Communications Committee is one of the most engaged and dynamic committee groups, serving as a voice for marketing and communications interests of member companies in Singapore. It focuses on hosting industry leading speakers for sessions on the latest trends in social media advertising, brand awareness and identity, connecting with consumers, and crisis communications, among many other topics.
Upcoming and Recent Committee Meetings