The 5 Secrets to Telling Simple Stories That Make People Act

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On Friday Morning, Senior Director of Communications Microsoft Asia, Andrew Pickup presented on the art of story-telling. Andrew proposed that companies can adopt story-telling techniques to deepen their engagement with key stakeholders.

Andrew explained that when the new Microsoft CEO Satya Nadella was announced at the town hall of Microsoft HQ, a photo of the new CEO, the founder of Microsoft Bill Gates, and ex-CEO Steve Ballmer was employed to craft the story around the new CEO. The photo depicted a moment where members of the audience held their Windows phone to take photographs.

Although statistics, charts and graphs provide the empirical backdrop for conveying messages, they are not as powerful as pictures in telling a story. Pictures are able to convey a more compelling visual story.

Co-Chairs

Amanda Goh

Amanda Goh

Edelman Singapore

Bill Kelly

Bill Kelly

The Coca-Cola Company

Verdayne Nunis

Verdayne Nunis

Microsoft Asia Pacific

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The Marketing & Communications Committee is one of the most engaged and dynamic committee groups, serving as a voice for marketing and communications interests of member companies in Singapore. It focuses on hosting industry leading speakers for sessions on the latest trends in social media advertising, brand awareness and identity, connecting with consumers, and crisis communications, among many other topics.
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