The digital world is no longer a distant destination far removed from the boardrooms and brainstorming sessions of most companies. It is in fact both a very real and present opportunity as well as danger to those uninitiated in the developing channels of online.

We are no longer digital marketers but quite simply marketers in a digital world.

At Dentsu we are changing the way we build or brands and deliver on our Clients’ objectives through digital media. Join the session to gain insight as to how the Asian market place is changing and the opportunities that exist to capitalize on the explosive growth.

About the Presentation

More of our consumers are spending more time online and connected. How do we as brands and businesses leverage the new media options to realize our business goals; be those sales, awareness or other specific interaction? The wealth of information readily available to our customers at the push of the button may well have shifted the balance of power however how, where and when we communicate to our customers is still key. ‘Fish where the fish are’ has never been so relevant.

Join this lunchtime networking and interactive discussion to:                          

Ø  Learn how the Performance Marketing principles can be incorporated within your digital strategies

Ø  Understand how Dentsu is adapting in the midst of the current digital revolution

Ø  Discuss the challenges of driving organizational change and best practice methods to embrace the opportunities

About the Speaker

James Hawkins

Executive Director

Performance Marketing, Dentsu Asia

James is responsible for Dentsu’s digital media and Performance Marketing operations across the Asian region. This spans both the mature digital markets of north Asia as well as the emerging markets of ASEAN. Based in Singapore James works in tandem with the 25+ local market Dentsu offices to leverage the potential of digital for the 6000+ clients across the region. James joined Dentsu in 2010.                                                                                                                                                  

Prior to this James set up and ran a multi-award winning independent digital agency (dgm) across SEA & Hong Kong. Arriving in Singapore in early 2007 from London where he first made the transition to ‘new media’ in 2002. James works across Search, Display, Mobile & Social with the constantly evolving space this requires an innovative approach whilst resolute focus on the delivery of results.

James is regularly featured in the industry news, events and workshops always offering a no-nonsense approach to digital topics. 10+ years experience spanning travel, finance, telco and retail verticals for blue chips and rising star companies. He holds a Bachelor of Arts (Hon’s) degree in International Business and languages from the University of Newcastle Business School, UK.